You can’t talk about West Coast dance music history without talking about Doc Martin.
Born Martin Mendoza in San Francisco, the artist started his career spinning on vinyl, helping define the early ’90s rave scene in Los Angeles when he relocated to the city. Here, he was not only a scene stalwart alongside SoCal comrades like DJ Dan and Marques Wyatt, but a sort of archivist, putting the house, acid house, techno and other underground sounds he was hearing and playing onto wax, cassette and later CD and digital with the launch of his label, Sublevel.
30 years later, the imprint is still running strong, as is Martin himself. Talking to Billboard over Zoom from his place in Oceanside, Calif., Martin is on the verge of a summer run that included the Om Records Retreat, a campout celebrating three decades of the San Francisco label, this past weekend. He’ll play an all-vinyl set at Flash in Washington D.C. on July 11, dip back to SoCal for the Love Long Beach Festival 2026 the following weekend, then head north for British Columbia’s beloved Shambhala before crossing the Atlantic for the U.K.’s Houghton Festival.
He says promised himself long ago that if he ever lost his enthusiasm for this peripatetic lifestyle and the music he shares with it, he’d quit. Speaking to him now, there’s certainly no indication his enthusiasm is waning. Here, he talks about raving in the ’90s, opening for Deee-lite and his recently deceased friend, DJ Dan.
1. Where are you in the world right now, and what is the setting like?
I’m in Oceanside, California, and it’s 70 degrees year round, and by the beach — less than two miles away from the water.
2. What is the first album or piece of music you bought for yourself, and what was the medium?
Oh boy, that’s a tough one. It’d probably be a 7″ record. It would have been in the ’70s, so I would say maybe “Boogie Oogie Oogie” by A Taste Of Honey.
3. Where did your parents do for a living when you were a kid, and what do, or did, they think of what you do for a living now?
Good one. My mom was a hairdresser for Vidal Sassoon and Paul Mitchell, she taught at his school and also sang backups for a couple of local bands like Paul Revere & The Raiders in San Francisco. My dad was an upholsterer, unfortunately he’s passed, but my mom, up until five years ago, was still in that mode of “When are you going to get a real job?” Now she kind of sees the light, finally, after 35 years.
4. What is the first non-gear thing you bought for yourself when you started making money as an artist?
Probably a car. It was when the Lexus first came out, and I got a GS 300. Then after that I just went to Toyotas. I realized it wasn’t worth spending a lot of money on.
5. If you had to recommend one album for someone looking to get into electronic music, what album would you give them?
I would say the first Future Sound Of London record, [1992’s Accelerator.]
6. What’s the last song you listened to?
I think the last album was The English Beat’s Live at US Festival ’82 & ’83. I listen to tons of promos every day, but my friend Harry Romero did a remix of “House of God” by DHS, and that was probably the last thing I really got into. People like Harry Romero and Maceo Plex, they make these bootlegs, and they’re just for us to play. There’s like three or four people that have them, which kind of sucks for everybody else, but great for us.
7. What gigs on your summer schedule are you most looking forward to?
I’m going to England for all of August, and the Houghton Festival is one for sure that I’m looking forward to. It’s my fourth time, and always extremely great, and going to Berlin again for Heideglühen, which is a great club, and also doing Notting Hill Carnival in London and doing Shambhala in Canada. There’s been a lot of good things this year. I can’t really complain. San Francisco is always a treat as well.
8. There’s so much lore about the Los Angeles dance scene in the ’90s. What was it really like?
The underground was really renegade in a lot of ways. There were a lot of warehouse parties because of the vast warehouse district at that time, and I think a lot of warehouse owners really need to make some extra money, so there was a huge underground as far as locally grown spaces. A lot of acts from England would come. In early ’86 I was still in San Francisco and booking people like Inner City, Liz Torres, D Mob, and it was just a crazy time.
The clubs in L.A. were great as well, because you had what was known as the Brat Pack, and all these celebrities mixing with people. The first gig I ever did in Los Angeles, I turned around [and] Nicholas Cage, Charlie Sheen and James Spader were in the booth with me. And there were a vast majority of different people and styles, and that’s kind of what made L.A. really pop in the ’90s. You would have gothic people, people dressed like rockabilly next to punks, normal college kids. That made things really interesting.
9. Was it as fun and epic as everyone paints it out to be?
It was in a lot of ways, because it was done by people like us, using our own money. It wasn’t done by any corporate entities at all. When people would do theme parties, they would actually make the props themselves. There was a lot of love and effort put into it, and that made things really special. You would go out and it would be opening and closing night at the time time, so you didn’t want to miss anything.
10. When did you feel things start to change?
I would say in the mid-to-late ’90s. 1990 to ’94 was a really good run. I think people saw there was money to be made off this, and investors started coming in. We were doing shows at places like The Palladium, which is a big club [in Los Angeles] that holds like 2,500 people — which wasn’t a bad thing, but there were corporate entities getting involved. We did a party for 10,000 people in downtown L.A. for a movie called Strange Days, and Deee-Lite performed live, Aphex Twin DJ’d, I DJ’d, which was great, because I became Deee-Lite’s tour DJ after that show.
11. What was it like being Deee-Lite’s tour DJ?
It was amazing for me, because we got along extremely well and were on the same wavelength. I also got to see the whole United States from a tour bus, which was never going to happen any other way. It was just a really good growing experience for me as a DJ, coming out of the L.A. scene and being able to see the entire country and also Canada… That gig was kind of like a baptism by fire, because I was with a lot of heavyweights of that time and just got thrown into the middle of it, and in the middle of the lineup as well. I didn’t open, so it was just kind of like, “Okay, here we are.”
12. What did you learn from the experience?
What a great sound system can do for a crowd. I think that was the first time I played on a sound system with that level of prestige, and I was just a little kid in a candy store. I was so excited and happy. I wouldn’t have cared if there was two people dancing or the 1,500 that were there. It was incredible for me.
13. You’ve been doing this for a long time. To what do you attribute your longevity?
I told myself that if I ever lost the vigor or got complacent, I would just give up, because it really isn’t fair to the crowd that pays to see you. I’m still a music fanatic. I listen to music three hours every day. I’m surrounded by it, immersed in it. People are like, “What are your hobbies?” I’m like, “Well, this is it.”
14. What does music do for you, that you’ve devoted your life to it?
I just love the way it makes other people feel when you’re playing certain songs you believe in and are championing, and there’s that connection between you and the crowd. It’s like the most addictive drug.
15. What do you think the biggest problem currently facing dance music is?
There’s a lot of saturation right now, and a lot of people going the social media route, as opposed to maybe spending more time in the studio. Maybe not every record you make needs to come out in the current state it’s in. I will put stuff away for six months and come back to it and finish it. I just did a remix that took me almost a year and a half.
We’re on a very quick timeline. Things are in for one minute, out for the next. People are constantly looking for the next big thing. There’s very little cultivation of music or artist development at the labels. It’s really hard. A label will sign someone with a million followers instead of the person who’s super talented with a thousands followers. With our label, I tend to go the other way — because in the end it’s going to be about music that sticks, and the person with a million followers, in most cases their records probably won’t stick.
16. If you weren’t a DJ and producer, what would you do for work?
Before music I was training to be a chef and working in some very high-volume restaurants. I found it very stressful, to be honest. Especially the higher-end restaurants, four and five stars. Everything has to be perfect, and everyone has a complaint about every dish, and it was a lot of being yelled at by the head chef constantly and doing 200 dishes a shift. It was insane to me. When this [music career] happened, having always been obsessed with music — not so much DJing, but having record collections and buying everything from reggae to underground new wave to early hip-hop — it was just a natural fit. Thank God it worked out.
17. What’s the best business decision you’ve made in your career?
I have a label, Sublevel, and I have a night, and we have a clothing line as well. The best decision was probably to start doing my monthly parties in L.A., and at different venues every month, bringing in unsung heroes. We’ve had Craig Richards, we’ve had Josh Wink, we brought the Secretsundaze guys from England… I kind of took myself out of the international DJ circuit [for awhile] by doing that, but I helped cultivate a different kind of scene here in Los Angeles, which was great. I’d just moved back from England where I’d been a resident at Fabric, and the music I heard there wasn’t getting played over here, and I really thought that was a shame. There was so much great music coming out of Berlin, London, Japan, and it just wasn’t getting played.
I was like, “Let me do an experiment and try to put a night on that focuses on all this stuff, along with American music that wasn’t getting played in America.” It really caught on. I think when you go somewhere and you’re welcomed and they have food, candy, free water and coffee and people are like “Don’t drive home like that” — putting that kind of caring into events makes a difference in people feeling like they’re a part of something.
18. The West Coast scene lost a legend this year when DJ Dan died this past March. Did you know him?
I did, actually. The last year and a half we were really close in a lot of ways. We’d talk for hours on the phone, and as I was getting my stuff more in order with my label — my press and things like that — I was trying to help him as well, because I felt like he was in a spot where he didn’t want to be anymore. He wanted to elevate. I was like, “You have the reputation, and you have the following, you just need a few tweaks here and there.” We would talk for hours about this and exchange ideas. I’d go to his house and hang out. We were confidantes.
19. I’m very sorry that your friend died. Do you want to tell a great Dan story?
The last festival we did together was in Alaska, in the middle of nowhere, and we shared a house. It was probably one of the more fun weekends we’d both had in a very long time. We just sat on the couch most days and talked for hours and exchanged stories and memories of each other… It was a very special time for us, and that bonding needed to happen, because for years we didn’t see each other. We were on different tour schedules while I was really focused on Europe and New York and other places.
It was good to get back into each other’s, I would say, good graces, because we hadn’t seen each other. We hadn’t talked, we hadn’t been there. It was a good time to come together again, especially at that point in our careers.
20. What’s one piece of advice you’d give to your younger self?
Try to block out the noise a lot more, and just stay focused. Advice I give to other DJs is to always have your personality shine through your music. Don’t hide who you are for anybody.
