iHeartRadio’s chief programming officer and president, Tom Poleman, sent a letter to staff on Friday (Nov. 21), obtained by Billboard, pledging that the company doesn’t and won’t “use AI-generated personalities” or “play AI music that features synthetic vocalists pretending to be human,” among other promises.
The pledge marks the beginning of iHeart’s new “Guaranteed Human” program, which will also see the company publish only “Guaranteed Human” podcasts, according to Poleman’s letter.
Starting Monday (Nov. 24), “‘Guaranteed Human’ is a core part of our brand,” Poleman wrote. “You’ll hear it in our imaging, and we want listeners to feel it every time they tune in.” iHeartRadio DJs must now add a line to their hourly legal IDs about being “Guaranteed Human.”
“Remember, this isn’t a tagline — it’s a promise,” Poleman added. “And it’s part of every station’s personality.”
News of the pro-human content initiative comes after recent headlines about the growth — and increasing indistinguishability — of AI-generated voices, songs and podcasts. According to French streaming service Deezer, 97% of participants in a recent study could not tell the difference between AI and human-made songs; the platform also estimates that 50,000 full AI-generated songs are added to their service every day. Billboard also recently revealed that AI music company Suno is generating 7 million tracks a day.
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While most of these AI songs aren’t receiving many streams or sales, there have been several breakthroughs in recent weeks. This includes Xania Monet, an artist whose work was recorded using Suno and paired with AI images. Her song “How Was I Supposed to Know?” recently debuted on the Adult R&B Airplay chart and has been put in rotation by a handful of radio stations across the U.S.
In terms of radio DJs, an AI radio personality called DJ Tori has taken over the undesirable overnight and weekend shifts at a hard-rock radio station in Hiawatha, Iowa, called KFMW Rock 108, according to a Rolling Stone report. Her voice and image — that of a fashionable tattooed rocker — are both AI-generated. Meanwhile, will.i.am launched RAiDiO.FYI, an interactive AI radio app featuring synthetic voices that tell you about the songs that are playing. Spotify also continues to push its AI DJ feature, programmed based on the voice and persona of one of its employees.
In the world of podcasting, a company called Inception Point AI, founded by a former Wondery executive, has more than 5,000 podcasts and is generating 3,000 episodes a week at a cost of $1 or less per episode.
To underscore his point to iHeart employees, Poleman added some stats, including that “70% of consumers say they use AI as a tool, yet 90% want their media to be from real humans,” and that “92% say nothing can replace human connection — up from 76% in 2016.”
Read the full letter below.
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Team,
A few weeks ago, I shared that iHeart is one of the last truly human entertainment sources and our listeners come to us for companionship, connection, and authenticity — something AI can’t replicate. We’re Guaranteed Human. We don’t use AI-generated personalities. We don’t play AI music that features synthetic vocalists pretending to be human. And the podcasts we publish are also Guaranteed Human.
Thank you for leaning into our commitment to keep everything we do real and authentic. That’s what makes us special. And now we’re taking it a step further.
Starting Monday, 11/24, we’re making “Guaranteed Human” a core part of our brand. You’ll hear it in our imaging, and we want listeners to feel it every time they tune in. Here’s how:
Hourly Legal IDs:
We’re changing hourly legal IDs beginning Monday to say:
“(Station call letters/name), (city of license) an iHeartRadio station… Guaranteed Human” (with the iHeartRadio audio signature heartbeat).
These will run every hour on our stations.
Sweepers
To augment our legal IDs, we also want you to create fun, nonchalant sweepers that fit your station’s vibe and reinforce that we’re Guaranteed Human. Sweepers should end with the words “Guaranteed Human.” Drop them in every hour, between songs or talk content where it feels natural. Many stations will also start these on Monday, with others ramping up in the following weeks.
Attached are examples of the hourly legal ID and sweepers.
Remember, this isn’t a tagline — it’s a promise. And it’s part of every station’s personality. When listeners interact with us, they know they’re connecting with real voices, real stories, and real emotion. That’s our superpower.
A little about why this matters so much; research says:
- 70% of consumers say they use AI as a tool, yet 90% want their media to be from real humans.
- 92% use social media, but 2/3 say it makes them feel worse and more disconnected.
- 92% say nothing can replace human connection — up from 76% in 2016.
- 9 in 10 say human trust can’t be replicated with AI.
To be clear, we do encourage the use of AI powered productivity and distribution tools that help scale our business operations – such as scheduling, audience insights, data analysis, workflow automation, show prep, editing and organization. Those tools help us reach more people efficiently, while preserving the human creativity and authenticity that define our brand.
We talk to our listeners constantly, and they tell us they are also using AI as a tool, but they tell us there’s a limit:
- 3/4 expect AI will complicate their lives in the next year and beyond.
- 82% are worried about the impact AI will have on society.
- 2/3 are worried about losing their jobs to AI.
- And, funny enough, 2/3 even fear that AI could someday go to war with humans.
The bottom line is our research tells us that 96% of consumers think “Guaranteed Human” content is appealing. So, we’re leaning in.
Thank you for keeping it real and making “Guaranteed Human” something that our audience hears and feels every day.
Sometimes you have to pick a side — we’re on the side of humans.
Tom
