Billboard caught up with Normani at her launch party in LA for her new fashion line ‘NORMANI’ in partnership with SHEIN and she shares what she has in store for new music, what she loves about KATSEYE, why she decided to pursue fashion and more!
Tetris Kelly:
Always a good night when I’m hanging out with this beautiful lady, Normani. How are you tonight?
Normani:
I’m blessed. I’m excited.
I mean, blessed and excited. This is crazy. So launching a clothing brand like, why was it important for you to do this?
I mean, I always feel like expression is important, you know, whether that be through film, music, fashion, which has always been important to me, even if it’s, you know, hair, makeup, I’m a girl that loves to get dressed. I watched my mom, watched my grandma growing up, you know, and they really inspired me. And a lot of the pieces within the line, so I thought that it was the most perfect timing and alignment for me is always really important.
I mean, I saw a couple of the pieces, cute, girl, cute. I mean, you talked about your parents. I love that, and your grandma, like, what was the inspiration behind when you were creating?
90s, early 2000s I think just when I think about fashion being a little girl around that time, it felt like it was always just one of the best eras and decades.
Not wrong there.
Yes, even just before my time. Like, whether it was fashion, whether it was the TV shows, sitcoms, fashion, the women, hair, the makeup, just everything I feel like and everybody already knows I love nostalgia.
I mean, all I was thinking about right here was even how iconic the “Motivation” video was.
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