BigXthaPlug has been honoured at the third annual Celebration of Independent Music’s pre-Grammy bash.
Ahead of this year’s Grammy Awards, artist services platform UnitedMasters hosted its third annual Celebration at the Hollywood Palladium in Los Angeles.
The pre-Grammy event also featured live performances from rising Jamaican artist Armanii, followed by BigXthaPlug, who energised the crowd with his signature hits. The evening concluded with a performance by iconic hip-hop duo Clipse, who are also set to perform at the 2026 Grammy Awards. They were joined on stage by a special guest appearance from Pharrell Williams.
Texas rapper BigXthaPlug was presented with six plaques, including the Recording Industry Association of America (RIAA) 2x platinum for Take Care; 2x platinum for All The Way featuring Bailey Zimmerman; a YouTube plaque for 1 million subscribers; an overall streaming plaque for I Hope You’re Happy in honour of 1 billion streams; and a Spotify streaming plaque for Mmhmm celebrating 500 million streams.
In September 2025, BigXthaPlug earned his first No. 1 on Billboard’s Hot Rap Songs chart with All the Way. The album it was taken from, I Hope You’re Happy, debuted in the top two on both the Top Rap Albums and Top Country Albums charts.
A former American football player, BigXthaPlug, real name Xavier Landum, is known for his deep voice and authentic Southern hip-hop style. He has collaborated with artists such as Offset, Jelly Roll and Luke Combs on songs spanning country to rap.
