Samsung Taps SUGA for New Galaxy Buds4 Pro Earbuds Announcement: Shop It Here

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At its Galaxy S26 Unpacked event, Samsung taps SUGA of BTS for the unveiling of their latest and greatest flagship earbuds, the Galaxy Buds4 and Buds4 Pro. With a new overhauled design, improved Hi-Fi sound quality and enhanced all-day comfort, the premium audio buds feel one step closer to competing with its popular rival, Apple AirPods.

For audiophiles, the Buds4 Pro aims to improve its listening experience across the board. For the first time, the earbuds feature a super wide woofer, as part of its two-way driver setup for cleaner bass. The Buds4 also combine improved Active Noise Cancellation (ANC) and an enhanced Adaptive Equalizer to supply full-spectrum sound true. Both Galaxy Buds4 models support high quality audio up to 24bit/96kHz and direct multi-channel 360 audio is available as well.

The Pro model also brings back an impressive feature from its predecessor, Super Clear Call, that detect’s the user’s voice and increases ambient sound for conversations. When you stop talking, the earbuds will automatically resume ANC. The more premium Galaxy Buds 4 Pro also has a Siren Detect feature that activates ambient sound so that you can hear safety alerts like alarms or emergency vehicles.

Similar to the AirPods Pro 3, the he Galaxy Buds 4 Pro offers impressive motion gestures to handle quick tasks without lifting a finger. Users can simply nod their head to answer or decline phone calls as well as interact with Bixby via voice controls.

The Galaxy Buds 4 ($180) and Galaxy Buds 4 Pro ($250) are available for pre-order today before hitting shelves on March 11. Both models will be available in black, white and a Samsung online exclusive pink gold option on the Pro.

At the Unpacked event, SUGA was revealed as the official brand ambassador of the Galaxy Buds4 Pro in a new minute-long trailer that had BTS fans roaring with cheers at the packed venue in San Francisco Watch the Galaxy Buds4 Pro x SUGA ad below.