Marshall has announced an initiative to support independent music venues worldwide.
On Monday (March 2), the audio and technology company launched a new membership program, Amplify, with the long-term goal of creating a more sustainable music industry. Through Amplify, Marshall commits an amount equal to 1% of member purchases on marshall.com to support local music communities, starting with independent venues.
Amplify is free to join via marshall.com and offers members benefits including early access to products, free shipping and priority support. Every eligible member purchase made through marshall.com will go toward the initiative.
“For over 60 years, Marshall amplified live music, from local independent venues to the world’s biggest stages,” said Marshall CEO Jeremy de Maillard in a statement. “Small venues are where the next generation of musicians turn first time listeners into lifelong fans. Through Amplify, Marshall is building a long-term model to support the future of live music.”
The Amplify initiative will initially focus on independent venues globally that are selected “for their role in supporting emerging artists and local music communities,” according to a press release. Support can come in the form of backline equipment, funded live events and longer-term partnerships.
“It is a real pleasure to work with a brand that truly respects our DNA and places full trust in us when it comes to both the actions we lead and the programming we curate,” said Cecilia Sparano, communication director at independent Paris rock venue Supersonic, in a statement. “This partnership represents genuine support for the fragile economy of small concert venues, and it plays a key role in allowing festivals such as Supersonic’s Block Party and They’re Gonna Be Big to continue to exist.”
The Amplify initiative is now live. Head here for more information.
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