Reports are swirling that Netflix may take its breakout film KPop Demon Hunters on the road, a possibility that would surely sell well within the live industry. However, no official confirmation has surfaced, and what’s been reported thus far appears to be in the earliest of stages.
While the KPop Demon Hunters soundtrack featured two groups, HUNTR/X and Saja Boys, the former quickly became a viral sensation. The soundtrack’s lead single, “Golden,” reached No. 1 on the Billboard Hot 100, making HUNTR/X the first K-pop girl group to hit the top spot. The track was nominated for four Grammys, including song of the year, and won one, winning for best song written for visual media. It also took home the Oscar for best original song (with all three HUNTR/X members — EJAE, Audrey Nuna and REI AMI — performing during the ceremony) and a Golden Globe for best original song for a motion picture.
Following the film’s success — the movie has reached more than 500 million views on Netflix since its initial release in June 2025 — the group’s members have made limited live appearances as a trio. Their first performance took place last October, when they took the stage on The Tonight Show Starring Jimmy Fallon to sing “Golden.”
Demand for a live HUNTR/X show would be high, and any tour would be sure to make big money for all involved. But given how the band came together — as part of a fictional group for a film created for Netflix that is nonetheless comprised of real singers — an outing wouldn’t be straightforward, and a spokesperson for WME, which reps EJAE and Audrey Nuna, told Billboard they had not heard of any tour conversations happening. (Reps for UTA, which represents REI AMI, and Netflix did not respond to requests for comment.)
Below, Billboard breaks down what a possible tour might look like — and whether such a thing is even possible.
What’s been reported so far?
According to Bloomberg, Netflix is looking into some sort of tour involving KPop Demon Hunters ahead of the animated film’s sequel, which was announced on March 12 (no release date has yet been set). No promoter has been confirmed, and details for the tour continue to be worked out, sources told the publication.
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While the ideal would include all three human members of HUNTR/X taking the stage as a group, the report floated the suggestion of utilizing virtual performers for a live show, possibly as holograms, instead of the actual singers.
Bloomberg suggests the supposed tour would enter arenas with stops in major markets.
(Saja Boys, the antagonist group in the film — made up of Danny Chung, Neckwav, Andrew Choi, Kevin Woo and samUIL — made their first public appearance on the Oscars red carpet and have yet to perform live together. They have not been connected publicly to discussions of a tour.)
Why would this be so complicated?
Simply put, there are different rights involved for the live performers vs. the animated characters, and multiple different parties are involved.
EJAE is managed by Nick Guilmette, senior director of A&R at Prescription Songs, and Audrey Nuna is managed by Soft Serve founder Paula Park; both are booked by WME. Meanwhile, REI AMI is managed by Tropf Management’s Aaron Tropf and booked by UTA. While tours among artists with different teams are not uncommon, it can add a layer of complication, while scheduling conflicts could also limit options.
Then there’s the Netflix angle. Should EJAE, Nuna and REI AMI tour without Netflix’s sign-off, they’d be able to perform the songs from the film, but could not reference KPop Demon Hunters, which Netflix owns as a trademark. That would be tough from a marketing standpoint, given the ubiquity of the film’s title compared to the singers’ names individually and as a group, unless they came to an agreement with Netflix on licensing the name for the tour.
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On the other hand, Netflix could potentially launch a live outing without the three singers, using either animated or hologram replacements. That would be a logistical challenge for Netflix, which does not have a track record of staging live performances in any capacity, and it would presumably necessitate partnering with an outside company that could bring such a stage presentation to life. Whether that would be worth it for the streaming giant is unclear, though there’s a demonstrated demand for audiences to go leave their homes for the film: Netflix hosted several public releases for the film in theaters over the winter, which brought in an estimated $18 million at the box office, according to widespread reports.
Among the HUNTR/X singers, EJAE has released two singles since the movie’s release, including “In Another World” in October and “Time After Time” in February. She does not currently have any tour dates on the calendar.
Nuna has three albums under her belt, including 2021’s A Liquid Breakfast, 2022’s Chump Change and 2024’s Trench, and she’s set to appear at Gurtenfestival in Wabern bei Bern, Switzerland, on July 15. Her website does not feature any further tour dates.
REI AMI released a mixtape, Foil, back in 2021, with her EP Shhh arriving in 2023. She currently has no confirmed tour dates on the calendar.
With so few dates on the performers’ calendars, the possibilities of a tour being announced — either together, or for each artist solo — isn’t out of the question.
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What could a tour look like?
A full-fledged arena tour could be a possibility (and would surely have high demand). However, with only six songs on the soundtrack, HUNTR/X may struggle to fill an entire arena-length show. With Nuna and REI AMI boasting discographies of their own, and EJAE beginning to release some singles, they might be able to fill a setlist with each solo artist performing their own songs.
If an arena run were taken off the table, other possible avenues could include a theater tour that features the film, with HUNTR/X appearing to perform the songs live; a KPop Demon Hunters musical theater run could also allow them to take the stage with musical performances of the soundtrack’s big hits. Both those possibilities would require all parties to work with Netflix, which seems like the option that would be the most lucrative for everybody — though complexities would still remain.
What has the band said?
In an interview with “Who Let Us Out” last September, REI AMI responded this way when asked whether HUNTR/X would be interested in going on tour out in the real world: “I don’t think it’d be shocking, because they did like a whole world tour in the movie.” Elsewhere, EJAE said she “would be down,” and Nuna said she “would not be surprised. This is perhaps in the works. I haven’t heard an official thing about it.”
What is Netflix’s position?
Billboard reached out to Netflix for comment but has not received a response. The streaming giant didn’t comment on the Bloomberg report either.
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In the past, popular films have had successful live runs. Stage adaptations have often hit the road, with Disney’s Frozen being a recent example. Following that film’s success, the musical was transformed into a Broadway show, which later toured North America in 2019. Should Netflix choose to create a live show without EJAE, Nuna and REI AMI, a touring musical could be a viable option.
Of course, Disney has a long track record of producing live events: Its Disney On Ice franchise is popular with the kids-and-parents set, for example, and numerous other live event initiatives can be found throughout the entertainment giant’s business model. Netflix doesn’t yet have that experience in its arsenal.
