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If you’re looking to upgrade your TV for something more advanced, modern and sleek, you’ll want to consider some of the latest premium TV models from Sony. Available at Best Buy now, the new Sony TVs are made for gaming, watching movies and TV shows, though they’re also fine-tuned to let you stream your favorite music playlist and experience live sports at home, with pristine audio and picture quality. For a limited time, you can save up to $300 on select models at BestBuy.com.
Our pick: The Sony 65-inch BRAVIA 7 II True RGB 4K TV is the company’s latest TV that offers more vivid and brighter colors in picture quality. While sharpness and detail are important in a 4K Ultra HD TV, Sony’s new model shines with brilliant and precise color volume, thanks to its True RGB (Red, Green, and Blue) LED display.
Sony
New for 2026
Sony BRAVIA 7 II True RGB 4K TV
65-Inch
Release date: Monday, June 22
The Sony big screen TV is on sale right now for $2,299.99 (regularly $2,599.99) at Best Buy. But act fast and shop now, as these Sony TV deals end on Sunday (July 5).
With True RGB, picture quality is brighter and vibrant with deeper, richer and more accurate color contrast that pops. This is ideal for gaming, especially with a PlayStation 5 since Sony makes both the 4K TV and console. Watching live sports, meantime, gets more immersive, with active color and action shifts for high-paced motion.
The Sony BRAVIA 7 II True RGB 4K TV is also great for rooms that get direct sunlight that would otherwise cut through picture quality and dull images. The contrasts on screen remain crisp and clear, even in daylight.
As far as audio, Sony’s newest 4K TV sounds as good as it looks with cinema-like audio, thanks to the company’s “Acoustic Multi-Audio+” feature that matches and balances picture with sound for a layered viewing experience.
It also has Sony’s “3D Surround Upscaling” settings for a wider range of audio that’s crisp, clear and detailed with advanced 3D audio. The TV also enhances dialogue and voices with its “Voice Zoom 3” feature, so you don’t have to turn up the volume to hear characters talking to each other in a movie or TV show. The Sony BRAVIA 7 II True RGB 4K TV makes your experience more memorable.
Other features to note: the 4K TV runs built-in Google TV with Gemini AI for voice navigation, controls and recommendations. It features popular video and music streaming apps, including Netflix, HBO Max, Prime Video, Hulu, Disney+, YouTube, Spotify and others.
Beginning on Monday, June 22, the Sony BRAVIA 7 II True RGB 4K TV is available with prices starting at $1,599.99 at Best Buy. It ranges from 50 inches to 98 inches in size (though we’re partial to the now-industry standard 65-inch model above). Learn more about Sony’s new 4K TV deals at BestBuy.com.
The Sony TV deals come on the heels of Best Buy’s “Tech Fest” savings event, which offer up to 50% off home theater products, gaming consoles and accessories, audio gear and more.
For more product recommendations, check out our roundups of the best Xbox deals, studio headphones and Nintendo Switch accessories.
