A final round of names, including Rubén Blades, Anthony Ramos, Lenny Tavárez and Tito Nieves, have joined the 2026 Billboard Latin Music Week programming, Billboard can today (Oct. 6).
Among other newly-added confirmed participating talent are: Alex Rose, ANASOF, Amigo de Artistas, Baby Rasta & Gringo, Brray, Carlos Sanson Jr., Dale Pututi, Dany Ome & Kevincito el 13, Dome, EP The Latino, Exti, FLVCKKA, Grupo Duelo, ISADORA, Javi Crespo, Jey One, La Gabi, Natasha Nazario, Los Dos De Tamaulipas, Luis Figueroa, Lyanno, Micro TDH, Nailah Blackman, Na’vi, Nesty, Ramma and Vius.
Additional executive featured guests include Alejandra Olea, Bruno Duque, Camila Yepes, Eduardo Basagaña, Gabo Llano, Goldie Harris, Hans Schafer, Marcela Moreira, Maria Gracia, Melanie García Vélez, Paz Aparicio, Scott Budnick, Sebastian Bastidas, Vicky Rivas and Yasmin Dastmalchi.
These participants will join previously announced artists such as Ana Mena, Anuel AA, Aria Vega, Bebeshito, Becky G, Carlos Rivera, Clave Especial, Conep, DJ Conds, Ela Taubert, Emmanuel Cortes, Erick Brian, Fuerza Regida, Greeicy, Grupo Cañaveral, Grupo Frontera, Grupo Niche, Hermanos Espinoza, Jay Wheeler, Jessi Uribe, Kany García, Kidd Voodoo, Kristina, Lali, Lola Indigo, LOrna, Maluma, Mar Solís, Mau y Ricky, Paola Jara, Pitbull, Quevedo, RaiNao, Rawayana, Rey Tony & Helabusador, Ryan Castro, SANTOS BRAVOS, Trueno, Wow Popy and Zhamira.
Executive panelists previously confirmed include Claudia Ochoa, Cristina Perpiñá-Robert, Ghazi, Jorge “Pepo” Ferradas, Miguel Ramírez, Nat Pastor, Paz Aparicio, Rebeca Leon, Rob Jonas, Tommy Mottola, Víctor González and Walter Kolm.
“Latin music has never been so global, so rich, so nuanced and so widely listened to as right now,” Leila Cobo, co-chief content officer for Billboard, said last month at a press conference where most of the program was revealed. “Unveiling this program in the capital of Latin music, alongside the mayor of Miami-Dade, gives me enormous pride. Together, we have built a cultural movement and we are eager to share with everyone in the city and the world.”
Taking place from Oct. 19-22 at the Faena Forum Miami Beach, the 2026 Billboard Latin Music Week will once again serve as a dynamic platform celebrating the heartbeat of Latin music and culture, with a packed week of programming that includes artist conversations, panels, live performances, hands-on workshops, brand activations, networking opportunities and more. Latin Music Week also coincides with the 2026 Billboard Latin Music Awards, set for Thursday, Oct. 22, airing live on Telemundo and Peacock.
Tickets are on sale now at BillboardLatinMusicWeek.com. Check out the lineup below.
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Monday, Oct. 19: Daytime Programming
- Buenos Dias con Visit Miami: Where Music Lives.
- By The Numbers: The State of Spanish Language Music Worldwide with Luminate CEO, Rob Jonas.
- Beyond the Algorithm: From Viral Moment to Global Fanbase presented by UnitedMasters. Translating 15-second internet attention into a sustainable, global fanbase without traditional major label radio machinery requires intentional cultural infrastructure. We break it down for you. Featuring Lyanno, Maria Gracia, head of Latin artist marketing, UnitedMasters; Gabo Llano, head music operations TikTok Spanish speaking Latam, and more.
- Latin Music’s Independent Revolution. It’s no secret that independent music entrepreneurs have been driving much of the growth of Latin music globally. Virgin Music Group executives Nat Pastor (Co-CEO) and Víctor González (EVP, president of Latin America, U.S. Latin and Spain) will offer a wide-ranging discussion on the rise of Latin music globally and how independent labels and artists are the engine behind much of this global success.
- Keynote: The Rise of Latin Music Globally with Tommy Mottola, founder and chairman, Mottola Media Group.
- Brazil on the Rise: The Sound, Scale & Future of Brazilian Music presented by Believe. Featuring Alejandra Olea, managing director, Americas, Believe; Marcela Moreira, country director of Believe Brazil; Bruno Duque, head of Latin America and Brazil, TuneCore, and more.
- From Local Creativity to International Expansion: The Grupo Frontera Case Study presented by The Orchard. The co-founders of BorderTown Records and members of Grupo Frontera Adelaido “Payo” Solís III, Alberto Acosta and Juan Javier Cantú in conversation with Miguel Ramirez, GM, BorderTown Records and Claudia Ochoa, SVP, México and US-MEX, The Orchard.
- Superstar Q&A with Kany García: The Stories Behind The Songs. The superstar discusses her inspiration and process when writing new songs.
- Salsa Revival: Bridging Generations with Tito Nieves and Luis Figueroa presented by AARP.
- The New Urban Movement, a conversation featuring Trueno, Kidd Voodoo and Quevedo.
- Networking Session: Latin Music Week attendees will have the chance to meet with the experts who run the business in these exclusive, intimate roundtable sessions. Look for the full list of participating companies and executives HERE.
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Monday, Oct. 19: Evening Programming
- SANTOS BRAVOS presented by HYBE Latin America. The new global Latin pop group sits down for a conversation on their first year together, followed by an intimate performance in the Faena Theater. This exclusive event is available only to Latin Music Week registrants. Capacity is limited and attendance will be first come, first served.
- Billboard Latin Music Week Opening Night by Boombastic featuring Isabella Araujo, Amigo de Artistas, Brray, Dome, Ela Taubert, Erick Brian, Exti, FLVCKKA, Javi Crespo, Kidd Voodoo, Kristina, LOrna, Nailah Blackman, Ramma and Vius at Furia Disco Rooftop Miami. Admission is free for Latin Music Week Registrants by RSVP HERE. Capacity is limited and attendance will be first come, first served. 21+
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Tuesday, Oct. 20: Daytime Programming
- Buenos Días Con: Cristina Perpiñá-Robert, CEO of SGAE on AI generated music and the future of creativity. Presented by SGAE.
- From Cassettes to Streaming: The Evolution of a Reggaeton Hit featuring Ryan Castro, Baby Rasta & Gringo.
- The New Mexican Music Generation featuring Clave Especial, Edgardo Nunez, Emmanuel Cortes, Hermanos Espinoza and Los Dos De Tamaulipas.
- Building the Tour with Rawayana presented by Live Nation. Featuring Alberto “Beto” Montenegro and Andrés “Fofo” Story of Rawayana, and Hans Schafer, SVP of global touring, Live Nation.
- Film and Music. Actor Carlos Sanson Jr. and Scott Budnick, CEO, 1Community, Film and Television Producer, explore the intersection of film and music in Latin storytelling. Moderated by Rebeca León, CEO, Lionfish Entertainment.
- Reparto: Cuba’s Modern-Day Soundscape presented by EMM, Rami Records and Plus Media featuring Bebeshito, DJ Conds, Helabusador & Rey Tony and Wow Popy.
- Executive Keynote with Yasmin Dastmalchi, President of Maybelline New York and essie US.
- Superstar Q&A with Fuerza Regida.
- The Women’s Panel: Global Rising. A conversation with the female powerhouses of Latin Music from around the globe, featuring Ana Mena, Aria Vega, Greeicy, LALI, Lola Indigo and RaiNao.
- Superstar Q&A with Anuel AA: Premiere Party.
- Milestone Moment with Grupo Duelo.
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Tuesday, Oct. 20: Evening Programming
- Artist Showcase presented by peermusic at Faena Theater featuring ANASOF, ISADORA & Dale Pututi & Nesty. This exclusive event is available only to Latin Music Week registrants. Capacity is limited and attendance will be first come, first served. 18+
- Artist Showcase presented by ONErpm featuring Alex Rose, Jey One, Dany Ome & Kevincito el 13 and La Gabi. This exclusive event is available only to Latin Music Week registrants. Capacity is limited and attendance will be first come, first served. 18+
- Billboard En Vivo: One Night Only featuring Fuerza Regida at Faena Theater. This exclusive event is available only to Latin Music Week registrants. Capacity is limited and attendance will be first come, first served. 18+
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Wednesday, Oct. 21: Daytime Programming
- Buenos Días con Ghazi: On The Record. Ghazi, CEO, Empire, joins Kristin Robinson, senior correspondent (Publishing), Billboard, for this special live edition of the On The Record podcast.
- The Spanish-Speaking Touring Corridor: How Arenas Are Powering the Global Growth of Latin Music presented by Movistar Arena Madrid and the Asociación Hispanohablante de Arenas del Espectáculo. Featuring Melanie García Vélez, Coliseo de Puerto Rico and Paz Aparicio, Movistar Arena, Madrid.
- The Many Faces of Latin Pop Today featuring Carlos Rivera, Mau y Ricky and Na’vi.
- ‘Like Minded’ panel presented by BetterHelp featuring Maluma in an intimate conversation about mental health.
- Superstar Q&A with Becky G.
- The Sony Music Publishing Icon Q&A With Maluma. Presented by Sony Music Publishing.
- Love and Music. A candid conversation with superstar couples Jay Wheeler and Zhamira and Jessi Uribe and Paola Jara.
- The Power Players: Managers Edition. Featuring Jorge “Pepo” Ferradas, president and CEO, FPM Entertainment; Rebeca León, CEO, Lionfish Entertainment, and Walter Kolm, founder and CEO, WK Entertainment.
- Generaciones: Why Nostalgia is Hipper Than Ever presented by Andrea Ramirez PR. A discussion with Mar Solís, Emir Pabon of Grupo Canaveral, and Alex Iñigo, Alex Torres, Fito Echeverria and Luis Araque of Grupo Niche.
- Icon Q&A with Rubén Blades.
- Superstar Q&A with Pitbull: Chart History Live.
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Wednesday, Oct. 21: Evening Programming
- Billboard x Eater El Pre Party. Kick off Latin Music Week’s biggest night at El Pre Party, hosted by Eater and Billboard: an exclusive pregame celebrating Miami’s vibrant food and music scene. Guests can enjoy bites from Miami favorites including Hispanic-owned brands Caracas Bakery, The Wolf of Tacos, and Sanguich, with recipes featuring Walmart products and the new Great Value Hispanic spices, a fresh expansion of the beloved Great Value brand. The experience will spotlight the founders and flavors behind these Walmart brands, bringing their stories and products to life through food. Live experiences will include salsa dancing with Natasha Nazario, followed by special performances by Lenny Tavárez, Anthony Ramos and Micro TDH, and a DJ set by EP The Latino. After eating your way through the city’s food scene, head to the main stage for one of En Vivo’s can’t-miss performances. Tickets available HERE. 18+
- Billboard En Vivo featuring Jay Wheeler and Zhamira with special guest Conep presented by Sonesta International Hotels. Tickets available HERE. 18+
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Thursday Oct. 22: Billboard Latin Music Awards
The 2026 Billboard Latin Music Awards ceremony will air live on Oct. 22 at 8 p.m. ET on Telemundo and Peacock from the James L. Knight Center in Miami. The event will also be available on the Telemundo app, Peacock and Telemundo Internacional across Latin America and the Caribbean.
The night will kick off with star-studded blue-carpet coverage across platforms starting at 7 p.m. ET.
This year, Peso Pluma leads the list of finalists with 17 mentions, followed by Tito Double P with 15 and Fuerza Regida with 12. Karol G is a nine-time finalist, Prince Royce eight and Bad Bunny seven.
Tickets to attend the ceremony are now available on Ticketmaster.
