7 Key Conversations to Check Out During Billboard Latin Music Week: Maluma, Pitbull & Becky G & More

Date: Monday, Oct. 19
Session: Superstar Q&A with Kany García: The Stories Behind the Songs

Kany García will open Latin Music Week’s Superstar Q&A slate with a conversation centered on the stories, experiences and creative process behind her music. The Puerto Rican singer-songwriter — who was featured on the cover of Billboard Español in August — has built a career around emotionally direct songwriting and a distinctive ability to turn intimate experiences into songs that resonate across Latin pop and contemporary canción. In this conversation, García is expected to discuss the inspiration behind her work, and the process of bringing those stories to life.

Date: Tuesday, Oct. 20
Session: Superstar Q&A with Fuerza Regida

Fuerza Regida will bring the momentum of its history-making year to Latin Music Week. The San Bernardino group is currently on This Is Our Dream Tour, the first U.S. stadium trek ever mounted by a corridos act, while continuing to expand música mexicana’s presence in the mainstream. With more than 35 billion career streams, over 46 million monthly Spotify listeners and 15 entries on the Billboard Hot 100, the group has become one of the defining acts of the modern música mexicana movement. The five-piece — Jesús Ortiz Paz, Moisés López, Samuel Jaimez, Khrystian Ramos and José Garcia — will discuss its rapid rise, its landmark album 111XPANTIA (2025), and the future of música mexicana on a global scale. Later that evening, the group will also headline Billboard En Vivo: One Night Only.

Date: Tuesday, Oct. 20
Session: Superstar Q&A with Anuel AA: Premiere Party

Anuel AA will join Latin Music Week for a Superstar Q&A presented as a special premiere party. A foundational voice in Latin trap and música urbana, the Puerto Rican artist has helped shape the sound and culture of the genre over the course of his career, from his early underground recordings to his high-profile collaborations and global tours. The conversation will offer an opportunity to hear directly from Anuel about his latest chapter, his enduring influence on Latin urban music and what comes next.

Date: Wednesday, Oct. 21
Session: Superstar Q&A with Becky G

Becky G arrives at Latin Music Week following the release of her fifth studio album, Baraja Bendita, which debuted at No. 2 on Billboard’s Top Latin Pop Albums chart. The Mexican-American artist — and April’s Billboard Español cover star — has spent her career moving fluidly between English- and Spanish-language pop, música mexicana and crossover collaborations. Her latest LP explores the duality between Becky G the superstar and Rebbeca, her real name. “It’s about trusting myself enough to stop choosing between different parts of who I am,” she said of the album in a statement. During her Q&A, Becky G will reflect on artistic ownership, cultural identity and the freedom to exist across multiple sounds and worlds.

Date: Wednesday, Oct. 21
Session: The Sony Music Publishing Icon Q&A With Maluma

Maluma will take part in an Icon Q&A presented by Sony Music Publishing, adding one of Latin pop’s biggest global stars to the week’s marquee conversations. The Colombian singer has spent more than a decade building a career that spans Latin pop and música urbana, while becoming one of the most recognizable Latin artists worldwide. In addition to his Q&A, the Colombian star will participate in the “Like Minded” panel, an intimate conversation about mental health presented by BetterHelp. Together, the two appearances will offer a closer look at both his international career and the personal experiences behind the public persona.

Date: Wednesday, Oct. 21
Session: Icon Q&A with Rubén Blades

Rubén Blades will sit down for an Icon Q&A during what promises to be one of Latin Music Week’s most significant conversations. The Panamanian singer-songwriter, musician and actor has spent more than five decades reshaping salsa through socially conscious storytelling, memorable characters and a sound informed by Afro-Cuban salsa, jazz, rock and pan-Latin music. Songs such as “Pedro Navaja,” “Decisiones” and “El Padre Antonio y Su Monaguillo Andrés” have become enduring classics, while his work has consistently examined migration, corruption, inequality and hope. The conversation, happening the day before Blades receives the 2026 Billboard Icon Award, will be moderated by Billboard’s co-chief content officer Leila Cobo.

Date: Wednesday, Oct. 21
Session: Superstar Q&A with Pitbull: Chart History Live

Pitbull will take part in Chart History Live, a Superstar Q&A focused on the career and global crossover success of Armando Christian Pérez. Fresh off his I’m Back Tour and a history-making run that included a Guinness World Record set at London’s BST Hyde Park, the Cuban-American superstar arrives in Miami with decades of chart hits, billions of streams and hundreds of Gold and Platinum certifications to his name. Beyond music, Pitbull has built a wide-ranging business and cultural empire through his Mr. 305 label, Globalization channel on SiriusXM and Voli 305 Vodka. He is also the co-founder of SLAM!, a tuition-free charter school network serving more than 10,000 students across the U.S. His conversation will trace the milestones, collaborations and entrepreneurial vision behind one of Latin music’s most recognizable global brands.

Franklin achieves his record-extending 10th Hot Gospel Songs No. 1 with “This Time,” featuring GloRilla, who earns her second.