The Sound, Scale & Future of Brazilian Music

This is sponsored content presented by Believe.

Alejandra Olea, managing director, Americas, Believe; Marcela Moreira, country director of Believe Brazil; Bruno Duque, head of Latin America and Brazil, TuneCore; and Diego Douetts, cofounder of Sonar Music discuss the rise of Brazilian music and what the future holds for the genre.

The 2026 Billboard Latin Music Week takes place from Oct. 19 to 22 at the Faena Forum Miami Beach, Fla., serving as a dynamic platform celebrating the heartbeat of Latin music and culture, with a packed week of programming that includes artist conversations, panels, live performances, hands-on workshops, brand activations, networking opportunities and more. Latin Music Week also coincides with the 2026 Billboard Latin Music Awards, set for Thursday, Oct. 22, airing live on Telemundo and Peacock.