During the investigation, researchers played 30-second clips of chart-topping pop, rock, country, and hip-hop songs to 223 students at Princeton University. The playlist featured major hits from the participants’ own teenage years during the 2010s—including Adele’s “Hello”, Camila Cabello’s “Havana”, Kendrick Lamar’s “HUMBLE.”, and Florida Georgia Line’s “Meant to Be”—alongside defining tracks from their parents’ youth in the eighties and nineties, such as Wham!’s “Wake Me Up Before You Go-Go”, Tag Team’s “Whoomp! There It Is”, Billy Ray Cyrus’s “Achy Breaky Heart”, and Whitney Houston’s “I Will Always Love You”.
Using natural language processing tools to evaluate more than 1,000 written descriptions of the memories evoked by the clips, researchers discovered that songs from the same era or genre reliably generated similar scenarios among listeners from comparable backgrounds. Follow-up experiments using isolated lyric keywords and written story summaries failed to produce the same convergence, proving that the musical sound and genre themselves—rather than the lyrics alone—drive these shared mental scripts.
Study co-author Kelly Jakubowski, Professor of Music Psychology in the Department of Music at Durham University, explained how everyday habits reinforce these patterns. “The idea that your personal memories can be quite similar to someone you don’t know is surprising,” she said. “However, it makes sense because we use music throughout our lives to complement our daily activities in a similar way to other people. For example, the music played at wedding receptions is similar enough to evoke comparable experiences in people with no prior connection. This shows the power of music in shaping our memories and as a really effective tool for bringing people together through shared experiences.”
