This $38 Cooling & Brightening Eye Balm Has Reviewers ‘Feeling More Awake’: Get Yours Now

All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes.

If you’re a skincare enthusiast and want to upgrade your morning routine, consider adding this bestselling Tula Cooling and Brightening Eye Balm. This TikTok favorite under eye balm is known for its cooling effect and brightening properties, helping reduce puffiness and refresh tired eyes. It’s a popular choice for adding an extra boost to your skincare routine.

One TikTok user said, “It makes me feel a little bit more awake.” Another TikTok user described it as “the most refreshing.” So, if you’re looking to add a subtle glow while achieving a hydrating feel to your under eye area, consider incorporating this easy-to-apply eye balm to your morning routine.

According to the brand, you can apply this eye balm under or over your makeup and reapply it anytime you feel like you need a little boost of glow. Its compact size makes it easy to take with you wherever you go. If that’s not enough, it also works as a highlighter. The brand recommends applying it on your cheekbones, cupid’s bow, and nose.

You can find this Tula Cooling and Brightening Eye Balm at Target, Walmart, Amazon, and Ulta Beauty.

This eye balm may also enhance skin smoothness and contribute to firmer and tighter skin. The brand says it may also help diminish the appearance of fine lines and wrinkles.

One Target customer said, “Feels great, looks great. Friends notice it and ask about what product it is! Highly recommend. The cooling feel is lovely.”

For more product recommendations, check out ShopBillboard‘s roundups of the top 15 Under $15 budget-friendly beauty finds, this TikTok-Approved Clinique Mini Moisture, and these travel-friendly Olay Face cleansing melts.