A$AP Rocky has been officially unveiled as the latest brand ambassador for the French fashion house Chanel.
The rapper has been identified as an artist whose “talent, curiosity and limitless creativity” fit Chanel’s ambitions, in an announcement shared online.
Chanel artistic director Matthieu Blazy elaborated: “Rocky is an incredible artist who puts his heart and soul into every project he’s involved in, in addition to being an incredible human being.”
“Musician, actor, father, friend… he brings so much to the table and always delivers with kindness. We are thrilled to welcome him to Chanel and I’m thrilled to work together again.”
To accompany the news, a specially commissioned short film from Eternal Sunshine Of The Spotless Mind director Michel Gondry has been released, starring Rocky opposite The Substance star Margaret Qualley.
Speaking about taking on the new role, Rocky said: “Matthieu’s imagination is pushing fashion forward. His designs feel both sensitive and strong, they’re grounded in reality but at the same time, always invite one to wonder. I’m so excited to see him at Chanel.”
It has been a busy year for Rocky. In February, he was found not guilty by a jury in Los Angeles after standing trial for allegedly firing a gun at his former friend A$AP Relli in Hollywood in 2021.
In September, Rocky and wife Rihanna welcomed their third child together – Rocki Irish Mayers.
Rocky has also had a successful year at the movies, starring in indie hit If I Had Legs I’d Kick You alongside Rose Byrne and Conan O’Brien, and Spike Lee’s Highest 2 Lowest, opposite Denzel Washington.
