A$AP Rocky has reflected on Playboi Carti’s success in the music industry.
Carti appeared on A$AP Mob’s single Telephone Calls in 2016 and later that year, signed to the record label division of AWGE (A$AP Worldwide Global Entertainment), the creative agency founded by Rocky.
The 28-year-old rapper shot to fame after releasing his debut mixtape in 2017, and continued to grow with his debut album Die Lit in 2018 and Whole Lotta Red in 2020.
In a new interview with Billboard, Rocky was asked if he thought Carti was the “future of rap”.
“That’s where rap is. I knew that’s what it was going to be. What do people expect?” the rapper and music executive replied. “We not just signing people to be signing people. We want to be the best of the best and that’s all it is, and his s**t speaks for itself.”
The Sundress rapper added, “Statistically, what I’m saying is right. Sonically, theoretically, what I’m saying is right.”
Rocky then went on to claim that AWGE has had some kind of involvement with many of the “most influential” people in the music industry in the last decade.
“Because there’s a Pharrell (Williams) that comes with (each) generation. There’s a Jay-Z that comes with (each) generation. There’s a Kanye West that comes with (each) generation. There’s a 50 Cent that comes with (each) generation,” he told the publication. “The people that’s been most influential in the past 10 years, nine times out of 10 comes out of our camp. If not, we rubbed off on them or they picked up some type of influence.”
Rocky, real name Rakim Mayers, founded AWGE in 2014.
