Over the past year, Billboard‘s Latin Artist on the Rise series has spotlighted a curated group of artists who achieved breakthroughs within or beyond their genre, reached notable chart milestones, and/or generated undeniable buzz.
This series has long highlighted artists on the verge of stardom — much like we spotlighted Peso Pluma in March 2023 or Xavi in January 2024, just before their global breakthroughs — and this year has been no different.
Regional Mexican hitmaker Netón Vega was February’s Latin Artist of the Rise of 2025, and it’s safe to say he went on to have an extraordinary year. The Baja California Sur singer-songwriter earned the title of new artist of the year at the 2025 Billboard Latin Music Awards and dropped two albums this year, his debut Mi Vida Mi Muerte in February and Delirium last month. Furthermore, he scored the No. 1 spot on Billboard‘s New Latin Artists of 2025 list.
Argentine duo CA7RIEL & Paco Amoroso were April’s Latin Artist on the Rise since skyrocketing to stardom ever since their NPR Tiny Desk performance. They embarked on a 60-date world tour, which included stops in global festivals like Coachella (U.S.), Fuji Rock (Japan), Glastonbury (England), Roskilde (Denmark), and Lollapalooza (Berlin, Paris). And they won five Latin Grammys this year, including best alternative music album (Papota), best pop song (“El Día Del Amigo”), and best alternative song (“#Tetas”).
Other acts that were part of our Latin Artist on the Rise series this year were Beéle, Yailin La Más Viral, Bebeshito and, most recently, Milo J. Below, we showcase all 12 artists featured throughout 2025.
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Óscar Maydon
Image Credit: Cortesía The 3 Collective Trending on Billboard
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}Featured On: January 30
Memorable Quote: “My greatest achievement is that people sing my songs. At the end of the day the charts and all that — yes it’s very nice, but what we all want is for people to sing your song, that your song gets through to their feelings.”
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Netón Vega
Image Credit: Rogelio Trapero Gómez Trending on Billboard
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}Featured On: February 27
Memorable Quote: “Writing songs was the best first step because you start making points, and when you get hits from those songs you’re writing — well, that really gets your name out there. Other artists start to know that you can write well and then eventually find out you can also sing. That opens doors for you. It’s what happened to me. The songs I wrote really took off. It was hit after hit, and everything after that just happened so fast.”
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Yailin La Más Viral
Image Credit: Christopher Nunez Trending on Billboard
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}Featured On: March 27
Memorable Quote: “The first thing I want is for people to remember me as a girl who came from a low-income background from the Dominican Republic, who made it, who was able to go out and represent her country. As a person, that they remember me as the best mother Catta could have. May I always be seen as someone who loves her family, who is very grateful to her fans, and who appreciates the support. I see myself in the future as one of the most remembered artists of the Dominican Republic.”
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CA7RIEL & Paco Amoroso
Image Credit: Toto Pons Trending on Billboard
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}Featured On: April 30
Memorable Quote: “Argentine rock is more like a way of life. I wanted to be like those guys, we didn’t want to go to work. We wanted to be drinking champagne. When you’re a kid, you want that,” says Paco Amoroso. “And I wanted to play the violin, [Dutch violinist André Rieu] is a total master.”
“I wanted to be Michael Jackson. I wanted to be Queen — the whole band,” adds CA7RIEL.
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Beéle
Image Credit: individuaph/5020 Records Trending on Billboard
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}Featured On: May 25
Memorable Quote: “One day in the studio, I stopped, looked in the mirror to see who I was, and from there I said, I love this. What I wanted to show the world is that beyond being an artist, I want them to feel what I feel. From then on, my career has been created by that musical and diverse explosion that defines me.”
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Yami Safdie
Image Credit: @ivandellacecca Trending on Billboard
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}Featured On: June 26
Memorable Quote: “I used to pretend I was Taylor Swift. I am very dramatic and romantic, and if I liked a boy who didn’t pay any attention to me at school, I would write about that. It was kind of like a game for me.”
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Bebeshito
Image Credit: Yaniel Castillo Trending on Billboard
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}Featured On: July 31
Memorable Quote: “The goal isn’t to sell out, it’s to put on the show of my life. If it sells out, great, I won’t have to prove anything anymore.”
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Clave Especial
Image Credit: Eduardo Guzmán (EDG) Trending on Billboard
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}Featured On: August 28
Memorable Quote: “My mom’s like, ‘Mijo, me estas saliendo diario en mis redes,‘ she says she sees me all over her social media feed,” Ahumada says. “They’re super proud. We come from a hard-working Mexican family and we want to show kids to dream big and work hard.”
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Luck Ra
Image Credit: AGUSTIN RODRIGUEZ DEL SEL Trending on Billboard
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}Featured On: September 30
Memorable Quote: “I released a song that was going to be the last song I’d ever release. It was going to be the last straw. After that, the chances of being an artist were slim — and what was going to be the last song [“No Quiero Más”] ended up being the beginning of everything.”
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Esaú Ortiz
Image Credit: Juanse Ávalos Trending on Billboard
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}Featured On: October 30
Memorable Quote: “I wanted to be an artist, but it’s really difficult, it takes time. I thought, I’m going to sneak in this way and make a name for myself as a composer, then I’ll make money for everyone and then, when I decide to be an artist, I’ll already have superstar friends I’ve written for that I can collaborate with. When you start as a songwriter, you’re already on the other side and there are people who like what you do and how you write. You’ve already proven yourself.”
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Paloma Morphy
Image Credit: Fernanda Jáuregui Trending on Billboard
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}Featured On: November 20
Memorable Quote: “I quit my job as a criminal lawyer to pursue my childhood dream of making music. I said I’d give it two years to see what happens.”
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Milo J
Image Credit: Violeta Capasso Trending on Billboard
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}Featured On: December 11
Memorable Quote: “The whole concept of the album (La Vida Era Más Corta) is very much based on a time I was going through. Being so overwhelmed and making everything happen so fast that you don’t have time to stop and think about everything you’ve accomplished — that’s the message I used to make the album: Trying to stop time and enjoy the present.”
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