Promoted by Live Nation, the global tour sold over 630,000 tickets across 10 cities, averaging 15,000 fans per night. The run kicked off following the release of her latest studio album petal, which landed at No.1 on both the UK Official Albums Chart and the US Billboard 200. Throughout the tour, Grande treated audiences to surprise live debuts of new tracks, including ‘freak’, ‘kiss me’, ‘bad thing (bunny hop)’, ‘like i do’, and ‘warning signs’.
Addressing the crowd at her final London show, Grande expressed her gratitude to her fanbase: “This has been an extraordinary experience. Thank you for 10 beautiful London shows and for 41 incredible Eternal Sunshine tour shows. This has been one of the most beautiful extraordinary experiences of my life and I just wanted to express my gratitude without sobbing completely. Thank you from the bottom of my heart.”
The production earned widespread praise from critics, with five-star reviews highlighting her remarkable vocal delivery, intricate stage design, and live looping segments. The tour also featured special guest appearances, including Cynthia Erivo joining Grande in London for a performance of ‘For Good’ from Wicked, and Ty Dolla $ign appearing in New York for ‘Safety Net’.
Beyond the stage, the tour supported Grande’s Brighter Days Ahead Foundation, which spotlighted and funded 30 organizations focused on LGBTQ+ rights, mental health access, and emergency support. UK beneficiaries included Micro Rainbow, Trans Solidarity Alliance, The Proud Trust, Save The Children UK, Choose Love, and Consortium LGBT. Additionally, her r.e.m. beauty brand hosted interactive pop-up activations throughout the North American and UK tour stops, drawing tens of thousands of visitors.
Photo credit: Julian Dakdouk
