Ariana Grande is officially in a new chapter of her music career with the release of the official video for “Hate That I Made You Love Me,” the lead track from her upcoming album Petal.
Rather than delivering a traditional performance video, Grande leans into cinematic storytelling. The five-minute video, which dropped Monday (June 1), is both dark and emotionally charged, with a narrative that explores guilt, obsession and the lingering mental health effects of a relationship that refuses to stay buried. The production shows the Wicked: For Good actress in a suspenseful dynamic that unfolds throughout the clip, as her ghost haunts the man who murdered her, who is played by actor Justin Long.
The video opens with an unsettling sequence where Long’s character appears to be attempting to leave the past behind, but his efforts prove unsuccessful as memories of Grande’s character follow him throughout every scene. As the story progresses, reality and imagination begin to blur, creating a psychological thriller-like experience that keeps you hooked.
Grande’s presence throughout the visual is intentionally chilling. The “One Last Time” singer appears as a figure who lingers in the mind of someone unable to escape the consequences of a former connection.
“Hate That I Made You Love Me” serves as the first glimpse into Petal, an album that marks Grande’s return to music following a period in which much of her attention was devoted to her expanding acting career, after the release of the Wicked franchise.
Her most recent studio project, Eternal Sunshine, arrived in 2024 making an immediate impact, debuting at No. 1 on the Billboard 200. It later reclaimed the chart’s top position several times, including a notable return in April 2025 following the release of the expanded Brighter Days Ahead deluxe edition. Its strong staying power was equally impressive, remaining on the Billboard 200 for more than 100 weeks.
The release of “Hate That I Made You Love Me” not only introduces the world of Petal but also sets the tone for what could be one of the singer’s most concept-driven eras to date. The project, co-written and produced by Grande, reunites the singer with director Christian Breslauer. He previously collaborated with the singer on several ambitious visual productions.
The visual arrives as anticipation continues to build around the project, which is scheduled to be released later this summer.
See the video for “Hate That I Made You Love Me” below.
