Bad Bunny is gearing up for his highly anticipated Super Bowl Halftime Show happening Sunday (Feb. 8), where he will make history as the first artist to perform primarily in Spanish while headlining the show.
This also marks his return to the biggest stage in music after briefly joining Jennifer Lopez and Shakira during their headlining halftime show in 2020, during which he sang his verse from Cardi B’s “I Like It,” which landed the No. 1 spot on the Billboard Hot 100 in 2018.
Media from all over the world gathered at the Moscone Center in San Francisco on Thursday (Feb. 5) for the halftime show press conference, where a DJ spun timeless Latin hits such as De La Ghetto and Randy Nota Loca’s “Sensación del Bloque,” Los Diablitos’ “Los Caminos de la Vida” and Monchy y Alexandra’s “Hoja en Blanco,” in addition to reggaetón bangers and songs from the “Trap Bunny” era, just hours before El Conejo’s arrival.
At 10 a.m. local time, the artist born Benito Antonio Martínez Ocasio sat down with Apple Music Radio hosts Zane Lowe and Ebro Darden for the headliner interview.
“To be honest, I don’t know how I’m feeling. There’s a lot,” Bad Bunny said about his forthcoming performance that follows his historic album of the year win at the 2026 Grammys. “I’m still in the middle of my tour. I was just at the Grammys last week. I’ve been working on this show. Of course, there’s a lot of gratitude. It’s how I’ve been feeling this whole year with the album Debi Tirar Mas Fotos. The biggest feeling is being grateful.”
Benito is taking it easy as he prepares for his big show: “I wake up, work out, [drink] my coffee, try not to think too much about it. I want to think that it’s just 13-minutes of doing something that I love. I’m trying to enjoy it. I know I’m going to have fun. Everyone is going to have fun that day. I’m trying not to put pressure.”
As for any special guests? He refused to give any spoilers, saying he will have his friends, family and the Latino community by his side. “I just want people to have fun. It’s going to be a huge party, what people can always expect from me,” he noted. “Of course, a lot of my culture. I don’t want to give any spoilers, but it’s going to be fun! I know I said people have four months to learn Spanish, but no, just come ready to dance.”
Though details of his performance are still top secret, it’s most certain that it will be an homage to his Puerto Rican culture and his blockbuster album Debí Tirar Más Fotos.
“That record taught me a lot. I think it’s the most special project that I’ve ever done because it brought me here,” he expressed. “I wasn’t looking for the album of the year at the Grammys and Latin Grammys. I wasn’t looking to perform at the Super Bowl halftime show. I was just looking to connect with my roots, my people more than ever, connect with myself, my history, my culture. I did it in a very honest way. … The opportunity to bring the feeling I put on that album to one of the biggest stages in the world is something I never thought. You always have to be proud of who you are and feel comfortable being yourself, but don’t let that limit yourself. I know where I come from, but I also know where I can go.”
The press conference also included a colorful one-hour online pre-show that featured commentaries by special guests such as John Hamm, Chente Ydrach and Chuwi, among others. Before Benito joined the press conference, artists Charlie Puth, Brandi Carlile and Coco Jones also sat down for a Q&A to talk about their pre-game show performances.
The Apple Music Super Bowl LX Halftime Show will take place during the New England Patriots and Seattle Seahawks game at Levi’s Stadium in Santa Clara, Calif., beginning at 6:30 p.m. ET on Feb. 8 via NBC and Telemundo.
