Executives at a bedding firm have ditched an attempt to trademark the brand “Swift Home” following an appeal from Taylor Swift.
Late last year, lawyers acting on behalf of home goods company Cathay Home submitted an application to the U.S. Patent and Trademark Office in which they sought to trademark the name “Swift Home” for a collection of bedding products.
But last week, Swift’s team launched an appeal, claiming the cursive text used in a planned logo resembled the pop star’s signature. They also asserted that the similarities in name and branding would create a “false association” between the company and The Life of a Showgirl hitmaker.
And after the trademark dispute hit headlines, an attorney acting for Cathay Home confirmed that they would no longer pursue the application.
“Our client has not used the disputed mark in commerce,” Ting Geng from Geng and Associates told Reuters. “After evaluating the circumstances, our client elected not to pursue registration of a mark it did not consider essential to its business.”
While in a separate statement to the BBC, Geng noted that while the firm had come to a “consent-to-coexist agreement” with Swift’s legal team in the past, they had decided to drop the latest application as it was a “practical and commercially sensible” move.
Representatives for Swift have not yet commented on the decision.
The Opalite singer already holds the rights to 300 trademarks in the U.S. regarding the use of her name and image on numerous goods and products.
According to Bloomberg, Swift has a net worth of over $2.1 billion, with much of her wealth generated from her record-breaking The Eras Tour, which spanned 149 shows in 2023 and 2024.
