BTS’ V Becomes Brand Ambassador for Launch of New Studio-Grade Headphones: Shop Here

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BTS’ V is putting his name behind a new pair of headphones designed with serious music listening in mind. V, who opened up in August about receiving treatment for hearing loss in one ear, was made the new global brand ambassador of London-based tech company Nothing for the launch of their Headphone (1) Pro, the company’s highest-quality audio offering to date.

The launch marks the first chapter of Nothing’s Pro Series, bringing studio-grade listening to everyday consumers. “I’m excited to be part of this bold new chapter with Nothing,” says V. “Headphone (1) Pro is a design grounded in creative expression, and I look forward to our journey together.” The headphones will retail for $399 and launch today (Sept. 28) through Nothing, Amazon and Best Buy stores across the U.S.

Headphone (1) Pro is designed for richer, more detailed listening, with three drivers working together to deliver deeper bass, clearer vocals and more defined instruments. Despite being made from titanium and aluminum, the headphones boast a light design, complete with plush ear cushions and a wider padded headband for lasting comfort. Its battery also lasts up to 68 hours on a single charge.

Nothing claims the headphones have the best real-time adaptive active noise cancellation, using 10 microphones to filter external sounds like wind and traffic, while redesigned cushions create a stronger seal around your ears. Tuned with Metropolis Studios, the headphones also offer studio-inspired sounds, spatial audio and five customizable sound profiles.

Founded in 2020, Nothing is a consumer technology company focused on reimagining personal tech through design, culture and creativity. The company makes smartphones and audio products and says its mission is to make technology fun again while inspiring human creativity.

“V has an instinct for fearless experimentation. He’s always pushing into different sounds and styles — he follows his creative instincts, not tried-and-tested formulas, and that’s exactly what we wanted to capture with Headphone (1) Pro,” says Nothing co-founder and CEO, Carl Pei. “We’ve built it to give people more freedom and flexibility in everyday listening. V was the perfect choice as we define technical excellence for the next generation of creatives.”

The partnership with V follows Charli xcx becoming Nothing’s first global brand ambassador and shareholder in spring 2026. Nothing also launched Club Nothing, a music fund supporting emerging nightlife curators. The company has stores in London and Bengaluru, with planned locations in San Francisco, New York and Tokyo.