Demi Lovato’s meme twin, Poot Lovato, has finally seen the light of day. On Thursday, to celebrate Halloween — and one week of her new album It’s Not That Deep — Lovato shared a series of silly photos and videos dressed as the infamous photoshopped “twin” she once joked would be hidden from the public forever.
“Happy Halloween and happy one week of intd!!!” she wrote on Instagram, referring to her new album’s acronym, before adding: “[I’ve] been so locked in this era thought I’d let pootvato out.”
In the photos, Lovato poses like the overexposed viral character that emerged from a photoshopped, unflattering picture of Demi Lovato during a 2014 event. The original meme shows an altered version of Lovato’s face with what appears to be a strange buzzcut-combover hairdo. Fans joked at the time that it was Lovato’s twin sister, and Lovato clarified: “She was locked in a basement her whole life… This picture was taken the first time she went outside. Her name is Poot.”
In her Halloween posts as Poot on Thursday, Lovato’s meme twin tries to escape from a garage and gives a “house tour” of the basement where she supposedly lives — all soundtracked by Sabrina Carpenter’s “House Tour.”
When Poot Lovato first popped up, Lovato wasn’t as in on the joke, writing on Twitter at the time, “cool to see a shitty angle turn into a meme that circulates the internet to people’s amusement.” But in the process of rolling out her newest album, the singer has embraced the memes of her past with a smile. Earlier this year, she joked about never allowing Poot out of her basement.
“When someone asks me to let Poot out of the basement…” Lovato wrote over a post of a lip-sync of her saying the words in a monotone voice, “What an offer, let me sleep on it though.” In the caption, she joked: “And I’m never letting her out.”
After sharing her Halloween post, Lovato also posted a carousel of images from her INTD release week, including photos and videos of her rehearsing and preparing for her One Night Only show in Hollywood last Saturday.
“Thank you for embracing this album and having so much fun with it, I am so grateful. Every version of myself exists in this project,” wrote Lovato in her caption. “I really feel like I’ve honored every era by giving my current self this space to really play and create from a place of pure joy, while honoring that I still like to get a little bit deep. I can’t wait to keep performing these songs for you.”
Lovato is set to go on her It’s Not That Deep arena tour with Adéla as an opener next year. Rolling Stone gave her album a four-star rating, lauding the singer for embracing “playful synths, club-ready energy, and free-flowing sounds that live up to the album’s title nearly throughout.”
