DJ AG took over Billboard’s THE STAGE at SXSW London on Wednesday (June 3) bringing his eclectic taste to the U.K. festival.
The London-based performer was accompanied by a number of musicians artists during his set which spanned genres across garage, hip-hop, r&b, pop and beyond.
AG (real name: Ashley Gordon) has found an ardent following in recent years for his guerilla DJ sets and big name guests. Over the years, Will Smith, Akon, AJ Tracey, Skepta, Ciara and more have appeared during his live sets which are regularly streamed live on AG’s growing social channels.
Hosted in Ely’s Yard in Shoreditch, east London, AG hosted a number of rising artists throughout the showcase. U.S. artist Cameron McCloud, who recently won NPR’s Tiny Desk Contest as a member for Cure for Paranoia, pulled up for a cameo, alongside head-turning performances from Australian act Tikara and London-based Iyamah.
U.S. group Infinity Song joined AG for a short spot ahead of their showcase event at the nearby Shoreditch Town Hall venue as part of the Mahogany Showcase. House Gospel Choir, who performed with Harry Styles at the 2026 BRIT Awards and his One Night Only show in Manchester, also made an appearance with an uplifting guest spot.
SXSW London is currently in the midst of its second edition, bringing together leading voices in music, film, culture, technology and business for a wide-ranging program of panels, performances and screenings.
THE STAGE is a fixture of SXSW in Austin, Texas, with 2026’s lineup including Billboard 200 chart-topper Don Toliver, Mau P and Junior H. At the inaugural 2025 SXSW London, Tems performed a sold-out show at London’s Troxy as part of THE STAGE.
Elsewhere performances at SXSW London 2026 include Rachel Chinouriri, Tiwa Savage, Shame, ODUMODUBLVCK and more.
