Fuerza Regida frontman Jesús Ortiz Paz (JOP) and Rancho Humilde CEO Jimmy Humilde are taking their legal battle from the courtroom to social media.
JOP and Humilde each posted fiery messages to Instagram on Sunday (June 28) expressing frustration about the ongoing litigation between Fuerza Regida and Rancho Humilde. For nearly a year, the música mexicana hitmakers and their longtime label home have been fighting in court over contract terms.
Fuerza Regida is trying to convince a federal judge to terminate the band’s record deal with Rancho Humilde, alleging that the label has withheld royalties and is now aiming to “sabotage” their success. Rancho Humilde, meanwhile, maintains that the record deal cannot be abandoned and that Fuerza Regida violated that contract by unilaterally doing features for other artists and excluding it from lucrative deals with Apple Music and Live Nation.
JOP’s Sunday post on Instagram alluded to this dispute, as well as to Fuerza Regida’s more recent allegation that Rancho Humilde wrongly blocked them from performing at this year’s FIFA World Cup and being included on Major League Baseball’s official soundtrack for the 2026 World Baseball Classic.
“To everyone who supports Fuerza Regida: You deserve to hear our music,” wrote JOP. “You deserved to see us perform at the World Cup. You deserved to listen to us on the MLB album. You deserve to celebrate every release, every accomplishment, and every chapter of our journey. Instead, our music keeps disappearing.”
“We’ve never stopped making music, continued the bandleader’s post. “We’ve never stopped fighting for you. Everyone knows what’s going on; you seen it on the media. That’s why I’m going to let justice do its job. Everyone is going to know who you really are.”
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JOP then wrote, “EL QUE NADA DEBE, NADA TEME” — a Spanish idiom meaning “he who has nothing to hide has nothing to fear” — and ended his post by specifically calling out Rancho Humilde and its CEO: “Go and let @jimmyhumilde.rh & @ranchohumilde know how you feel. Make your voices heard. Our story isn’t over I promise.”
Humilde responded the same day with a post of his own, addressed directly to JOP, arguing that the label always supported Fuerza Regida: “You asked me for a bigger deal I got it done. You asked me for your masters I fought to make it happen. You wanted to become one of the biggest artists in the world I gave everything I had to help build that dream. When you needed help, I didn’t just bring business. I brought my lawyers, my doctors, my relationships, my time, and my heart. I stood by you when it mattered most. You walked away with the biggest check of your life over $50 million. I never complained. I was happy to see you win because your success was our success.”
Humilde added, “What hurts is seeing everything we’ve built together reduced to a public narrative that doesn’t tell the whole story.” He then appealed to JOP to fulfill the band’s record deal, writing, “If you believe people deserve the truth, then honor the agreement we made. Complete the contract the same way I honored every commitment I made to you. I never stopped looking out for you. I only ask that you do the same. El que nada debe, nada teme.”
In a separate post on Sunday, Humilde also suggested that JOP has mistreated his bandmates and artists on his own label, Street Mob Records. In the post’s caption, he tagged Fuerza Regida bandmembers José García and Samuel Jaimez and Street Mob artists Chino Pacas, Calle 24 and Armenta.
“Let’s talk about your own band members went from partners to being employees,” wrote Humilde. “They didn’t have much of a choice. And let’s not forget I helped you land a $15 million deal for your label. After that, how you chose to take care of your artists is on you. [Let’s] ask Chinito, Calle and Armenta! I’ve kept my mouth shut out of loyalty, not because I can’t speak. Don’t mistake silence for weakness. Remember a man that sells his soul will never be able to help his own…don’t start lol.”
Rancho Humilde’s attorney, Michael Trauben, emphasized in a Monday (June 29) statement to Billboard that the label has never intended to prevent Fuerza Regida from making music. Rather, said Trauben, Rancho’s position in the lawsuit is that “those opportunities should proceed through the exclusive distribution and approval structure the parties voluntarily agreed upon.”
“Every exclusive agreement is built on one fundamental promise: if a company invests years of work and millions of dollars developing an artist, the artist agrees to release music through the agreed distribution channels,” added Trauben. “Rancho believes no artist — regardless of success — can simply decide to ignore that bargain and independently release recordings at will.”
Reps for Fuerza Regida did not return a request for comment on Monday.
The lawsuit remains in its early stages, with a judge currently weighing Rancho Humilde’s motion to dismiss some of Fuerza Regida’s claims at the outset. Once that decision comes down, the two sides will begin exchanging evidence in the discovery phase before an eventual trial — that is, if they don’t reach a settlement first.
