The Spice Girls, but make it pumpkin. In a hilarious new commercial for Dunkin’, Ginger Spice and Baby Spice reunite to help usher in the brand’s fall flavors while revealing that there’s a band member fans don’t know about, played by Rachel Dratch.
Premiering on Tuesday (Sept. 8), the ad finds Geri Halliwell-Horner and Emma Bunton seated for a mock documentary-style interview, during which Baby Spice reveals: “A lot of people don’t know we originally had a sixth member.”
That member’s stage name? Pumpkin Spice. Dressed in a puffy orange getup, Dratch sips on a pumpkin-flavored iced latte while recalling her fictional favorite songs from her short-lived girl group career. “‘Don’t Squash My Love,’ ‘Walk Through My Pumpkin Patch,’” she listed off. “My favorite? ‘Bumpin’ Pumpkins.’”
“I left the band to focus on lattes,” Dratch, aka Pumpkin Spice, adds in an exaggerated British accent.
“We were devastated,” Halliwell-Horner says before playfully referencing absent members Victoria Beckham, Mel B and Mel C. “The others still won’t talk to her.”
The clip comes as Dunkin’ welcomes its autumnal offerings back to the menu, including pumpkin spice, pie and patch latte flavors as well as pumpkin bakery treats. In a statement, Dratch said of the campaign, “I think Pumpkin Spice was just ahead of her time.”
“Maybe a little too seasonal, but definitely ahead of the curve,” the SNL alum continued jokingly. “She left to focus on lattes, and honestly, I respect that kind of commitment. Getting to bring Pumpkin Spice back with Emma and Geri for Dunkin’ was so much fun. It feels like she’s finally getting the recognition she deserves.”
As for Bunton, the seasonal flavor reminds her of some special memories shared with loved ones. “The first time I tried a pumpkin spice latte was with my family in New York, which is probably why I love it so much,” she tells Billboard, noting that it’s also her go-to drink. “It really is autumn in a cup!”
When it comes to Halliwell-Horner, she may be starring in a Dunkin’ ad, but her beverage of choice is a little more British, though the sweet pastries do speak to her. “If I’m feeling ravenous, I could go for a full dozen,” she shares. “I always enjoy a cup of tea — sometimes I might even dunk it.”
The Spice Girls add their names to a lineup of A-listers who’ve partnered with the coffee chain. Sabrina Carpenter starred in campaigns last year and in 2024, while Ice Spice, Jelly Roll, Megan Thee Stallion and more have all come aboard to advertise their favorite Dunkin’ indulgences in recent years.
And though Ginger and Baby Spice seem to regret parting ways with Pumpkin Spice before hitting it big, the faux sixth member’s absence didn’t stop the Spice Girls from taking over pop music in the ’90s. The quintet had three top 10 hits in 1997 alone, including four-week Billboard Hot 100-topping single “Wannabe.”
Watch the Pumpkin Spice and the Spice Girls in Dunkin’s ad below:
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