“Don’t blink,” she said in the video. “Or you’ll miss it”
Halsey loves putting her fans first when it comes to her album releases. On Tuesday, the pop star announced that she’ll be unveiling the five album covers for her upcoming LP The Great Impersonator via a global scavenger hunt for her fans, which begins on Wednesday.
“My next trick is not mine at all,” she said in a video she dropped Tuesday. “It’s yours.”
Fans will be sent to hunt down “time capsules” filled with items of each decade she’s set to “impersonate” on her record in “very special locations” in London, New York City, Toronto, London, and Sydney. The capsules will include the album’s main artwork, along with its four variants.
“I’ll reveal clues on my socials along the way. You must work together, as the next city’s clues will not be revealed until the previous city is found,” she said. “Don’t blink … or you’ll miss it.”
The time capsule concept plays on Halsey’s revelation that the “confessional concept album” will hear her through different decades: the Nineties, Eighties, Seventies, and today.
“I really thought this album might be the last one I ever made. When you get sick like that, you start thinking about ways it could’ve all been different,” she said in a trailer for the album. “What if this isn’t how it all went down? 18-year-old Ashley becomes Halsey in 2014.”
“Am I still Halsey every time? In every timeline? Do I still get sick? Do I become a mom? Am I happy? Lonely? Have I done enough? Have I told the truth?” she later said.
Halsey marked her return by dropping “The End” in early June. The song detailed her experience being diagnosed with Lupus SLE and a rare T-cell disorder and was aimed to be a letter to her fans. She followed that track with pop track “Lucky” and the dark rock song “Lonely Is the Muse.” The Great Impersonator marks her fifth album after 2021’s If I Can’t Have Love, I Want Power.
