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Miley Cyrus just teamed up with Maybelline to rewrite the brand’s iconic “Maybe It’s Maybelline” jingle. This change is certainly cause for celebration, and ShopBillboard is doing so the only way we know how: by shopping.
If you didn’t know, the “Flowers” singer was just named Maybelline’s global spokesperson, adding a new and very impressive accolade to Cyrus’ repertoire. The reimagined jingle was shared with audiences in a new Maybelline ad set along the towering skyscrapers of New York City.
“I remember singing the Maybelline jingle as a kid and imagining it was me on the screen. Now, it is. To take something so iconic and make it mine—it’s powerful and personal,” said Cyrus in a Maybelline press release. “This partnership brings together two core parts of me. You can’t erase makeup, from music. Within music, there’s performance and honesty—makeup enhances both. It’s how I tell my truth without saying a word.”
To celebrate this iconic partnership, we’re giving you the scoop on a few of Cyrus’ favorite Maybelline products from liquid lipsticks to mascaras. Every product can be shopped in stores where drugstore makeup is sold, on Maybelline’s official website or at Ulta Beauty. Keep reading to shop Cyrus’ Maybelline faves.
Maybelline Super Stay Vinyl Ink Liquid Lipcolor in Peppy
A liquid lipstick with a high-shine finish.
For her lips, Cyrus seems to be a lover of glossy products, specifically Maybelline Super Stay Vinyl Ink Liquid Lipcolor in the shade Peppy. The liquid lip currently retails for $13.99 at Ulta Beauty. That vinyl namesake comes from the glossy finish this formula gives the lips. With one swipe, you get a punch of pigment that dries down comfortably on the lips.
Cyrus’ chosen shade, Preppy, is a mauvy pink that closely resembles her natural lip color. If the singer’s shade isn’t your thing, there are about 19 other shades available at Ulta to choose from varying from deep vampy reds to vibrant fuchsia pinks. The attached doe foot allows users precision when applying, creating a sleek and defined shape on the lips.
Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer
A concealer with a sponge tip applicator.
Cyrus’ pick for brightening up the under eyes? Instant Age Rewind Eraser Dark Circle Treatment Concealer. You know her, you love her, it’s the concealer that basically broke the internet. While this product was first launched in 2010, the formula has aged rather gracefully. It’s still that same sponge-tipped product that offers users that immediate brightening effect, for an affordable price.
Right now, you can snag Cyrus’ tried and trusted concealer for just $9.09 at Ulta Beauty, 30% off its original price tag. You’ve got up to 24 shades to choose from, including two correcting hues in green and salmon to further brighten and cancel out those pesky dark circles. Age Rewind promises up to 12 hours of hydrated crease-resistant wear. No wonder it’s Cyrus’ favorite.
Maybelline Lash Sensational Sky High Mascara
A lengthening mascara.
Maybelline Volum’ Express The Colossal Mascara
A lengthening mascara in black.
On the mascara front, Cyrus has two favorites: the Volum’ Express The Colossal Mascara and Lash Sensational Sky High Mascara. It’s no wonder the singer can’t pick, given Maybelline has a host of mascaras to choose from. It was the brand’s bread and butter, along with brow products, before venturing into creating other makeup. In fact, Maybelline is widely credited with popularizing mascara, introducing the product to a wider audience.
Enough on history for now. Both of Cyrus’ favorite Maybelline mascaras are currently on sale for 30% off at Ulta Beauty. Lash Sensational Sky High Mascara retails for $9.79, while the Volum’ Express The Colossal Mascara retails for $7.69. Lash Sensational is, as the name suggests, a lengthening mascara that comes in nine different shades, although Cyrus prefers Blackest Black. The mascara is equipped with a flexible wand, giving users dexterity when coating their lashes from root to tip. The Colossal is a similar concept but focuses more on volume rather than length, giving the lashes a fluffier, fuller overall look. This formula comes in Classic Black and Glam Black.
