Idris Elba’s 7Wallace Partners With Nas’ Mass Appeal Records

Idris Elba’s record label and creative collective 7Wallace has today announced a strategic partnership with Nas’ Mass Appeal Records (March. 5).

Established in 2015, 7Wallace was founded by the actor and DJ to release a number of his own creative projects, and has expanded to release material by artists such as Che Lingo.

In 2025, 7Wallace partnered with Nas’ Mass Appeal to release the first new album in 26 years from British-American rapper Slick Rick. Victory featured a guest spot from British grime legend Giggs as well as production credits for A Tribe Called Quest’s Q-Tip. The campaign also saw the release of Victory (The Film), a 30-minute accompaniment that starred Nas and was shown at Tribeca Film Festival and SXSW. 

The new partnership will see the U.K.’s and US’s respective hip-hop scenes combine and the companies share co-releases and cross-market distribution. Char Grant has also joined 7Wallace as an A&R director.

Mass Appeal Records was first launched in 2014 and has seen recent releases from De La Soul, Ghostface Killah, Mobb Deep and Nas himself.

Rachel Prager, head of music at 7Wallace, said: “The synergy between 7Wallace and Mass Appeal is clear – we have a shared respect for rap culture, for legacy, and for doing things with integrity – which makes them the right partner as we enter this new era. Every release in this next phase is intentional; we will honour the foundation and longevity created by our UK rap pioneers, while also capturing the raw, grassroots energy of the scene. We’re investing in artists who shape culture.”

Peter Bittenbender, chief executive of Mass Appeal, added: “Working with Idris and the 7Wallace team on Slick Rick’s VICTORY was an amazing experience and a powerful example of what can happen when there’s true creative alignment. The collaboration reflected a shared commitment to honoring hip-hop legacy while presenting it on a global stage. We’re thrilled to extend the partnership and build on that foundation, supporting more music from across the pond and helping to amplify an exceptional slate of talent and creative projects.”