Kim Gordon has shared a techno-skeptical second single from her new album, Play Me. Moni Haworth directed the video for “Dirty Tech,” in which the Sonic Youth legend hangs in an empty corporate office dotted with bits of office clutter. Check it out below.
The single returns Gordon to her recent milieu of underground trap aesthetics, after alt. rocker “Not Today” led the LP. She reflects on the song in a press release: “I was kind of musing about, is my next boss going to be an AI chatbot? We’re the first ones whose lights are going to go out—not the tech billionaires. It’s so abstract that people can’t comprehend.”
Matador will release Play Me, Gordon’s follow-up to The Collective, on March 13.
