The Lincoln Project has spent the better part of five years warning Americans about what they see as the danger of second Donald Trump administration. The political action committee made up of moderate conservatives and former GOP members — including George Conway, ex-husband of Trump’s former senior counselor, Kellyanne Conway — will release its latest broadside against twice-impeached, convicted felon Trump on Thursday morning (Sept. 18).
And in keeping with the raft of headlines over the past few weeks, it involves Taylor Swift. Specifically, the minute-long “Bad Blood” spot — which Billboard is exclusively previewing today — paints Trump’s recent rant against the pop star as being in line with what the group says is Trump’s long-running contempt for successful women.
The ad — whose landing page features the all caps subtitle: “THE MISOGYNISTIC PRESIDENTS’ DEPARTMENT” in a nod to the title of Swift’s most recent studio album — is titled “Bad Blood,” a reference to Swift’s 1989 single of the same. It opens with a shot of Swift accepting an award at last week’s 2024 MTV VMAs as a voiceover notes, “Taylor Swift isn’t the first successful woman Donald Trump has attacked… she’s just the most recent.” The screen then fills with a shot of a post from Trump’s Truth Social account from Sunday in which he said in all caps: “I HATE TAYLOR SWIFT!”
The rest of the spot is a super-cut of Trump’s most well-known put-downs of famous and prominent women over the years, including his reference to what he called comedian Rosie O’Donnell’s “fat, ugly face. The narrator continues, “Trump has a problem with women… disrespectful…insulting…even violence,” over images of Trump during his contentious 2016 presidential debate with former Senator and Sec. of State Hillary Clinton, in which he referred to her as “the devil.” It also includes the time the reality TV host insulted Celebrity Apprentice contestant Brande Roderick with the crude oral sex reference, “must be a pretty picture, you dropping to your knees.”
“It’s ugly,” the female narrator says over footage of a smiling Trump telling ABC reporter Cecilia Vega, “I know you’re not thinking, you never do.”
“It’s cruel,” the narrator adds as the subject turns to a 2016 MSNBC interview in which then-candidate Trump said “there has to be some form of punishment [for women],” for having an abortion; the Supreme Court reversed the half-century-long constitutional right to abortion two years ago after Trump’s appointment of three conservative justices, a ruling he called “the biggest win for life in a generation.”
“One thing he’s proven is that he’ll never change,” the narrator says over footage of Trump signing a document on the back of a bent-over woman as well as putting his signature on the upper half of a female supporter’s dress. It also includes the infamous leaked Access Hollywood tape in which Trump bragged that when you’re a celebrity women allow you to “grab ’em by the p–sy,” which surfaced before election day in 2016.
“Is this how you would want a man to treat your daughter?” the narrator asks over Trump’s crude description of former Fox News anchor and 2016 debate moderator Megyn Kelly having “blood coming out of her whatever” after she pressed him on his past history of referring to women as “fat pigs, dogs, slobs and disgusting animals.”
“You know the answer, you know the truth,” the ad concludes as Swift fills the screen again, along with audio from a recent Fox News segment in which Trump said he was never a fan of the billionaire pop star and predicted that her endorsement of rival Democratic Vice President Kamala Harris will find her “pay[ing] a price for it” in the marketplace.
“He says he hates Taylor… but the truth is he hates all of us.”
Watch the Lincoln Project’s “Bad Blood” ad below.
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