Luke Combs’ Management Company Make Wake Artists Starts Label Division

Nashville-based music management company Make Wake Artists has launched a new in-house label division, it was announced Monday (Sept. 29).

The division will be led by Alicia Mathews as head of marketing & commercial partnerships, while Brianna Steinitz takes on the role of director of administration and operations and Myles Hoffman serves as marketing manager. Mathews has been with Make Wake since 2019, while Hoffman joined in 2024 and Steinitz joined in June.

The news comes as the Nashville-based music management company celebrates its 10-year anniversary. Music executive Chris Kappy founded Make Wake in 2015 when he began managing country singer-songwriter Luke Combs. Over the past decade, the company has grown to represent artists in genres including country, Americana, folk, rock, pop and more. Among the artists on the roster are two-time CMA entertainer of the year winner Combs, Brent Cobb, Flatland Cavalry, Meghan Patrick, Joshua Ray Walker and The Castellows.

“When I started Make Wake Artists in Nashville 10 years ago, my dream was to build a home where artists could thrive; where their music, their values, and their vision would be protected and amplified,” Kappy, Make Wake Artists chief navigation officer (CNO) and founder, said in a statement. “Luke Combs was the first artist to believe in that vision, and together we’ve been able to share his music with millions of fans worldwide. I couldn’t be prouder of what we’ve built, and this anniversary is as much a celebration of our entire roster, and our incredible team as it is of the company itself.”

“My mission for this division is to support our independent artists with major-level execution while allowing them to maintain creative freedom, and the space to tell their story through music on their own terms,” Mathews added. “It’s been a dream to grow this from the ground up during my time here. I’m incredibly grateful to Kappy for championing my vision and for instilling his Fans.F1rst. philosophy into everything we do. I’m so proud of this team and what we’re building, but what truly matters is fostering the connection between an artist and their fans. The fans are the ones who give us the opportunity to do meaningful work in this space.”