Some Taylor Swift fans are so committed, they want to listen to her music 24 hours a day, seven days a week. And now, with a new SiriusXM channel, they can do exactly that.
As announced Thursday (Sept. 18), the broadcaster is launching a program that will be 100% dedicated to the pop star, exclusively playing selections from her catalog. It will run nonstop — as in 24/7 — for nearly a month straight starting Saturday (Sept. 20), “showcasing every era of her music,” according to a release.
“Taylor Swift continues to not only dominate the music world, but also every aspect of pop culture,” the company’s president and chief content officer, Scott Greenstein, said in a statement. “Her chart-topping, award-winning songs resonate with every generation of listeners, and we are thrilled to deliver our subscribers a place to celebrate their fandom and the new album with the launch of Taylor’s Channel 13.”
The themed channel’s start date will mark 13 days until the arrival of The Life of a Showgirl, Swift’s highly anticipated 12th album. Once the LP is released, the Swiftie station will play the 12-track full-length in its entirety every other hour.
Taylor’s Channel 13 will also feature the voices of fans sharing their personal thoughts and memories on Swift. The channel’s limited run will end on Oct. 19.
“SiriusXM has proudly supported Taylor from the very beginning of her career and championed her artistry every step of the way,” Greenstein continued in his statement. “The channel is a unique destination for fans to connect in a way like never before, hear her music across all eras of her legendary career and celebrate The Life of a Showgirl in a uniquely SiriusXM way.”
Swifties across North America interested in experiencing the nonstop listening party can tune into channel 13 in their cars, or they can subscribe on the SiriusXM app.
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