North West has signed to Gamma, an independent music company that’s vying to be a top contender in the industry.
Rolling Stone reported the news that the daughter of Ye/Kanye West and Kim Kardashian had been spending time in the studio.
The 12-year-old recently dropped Piercing on My Hand, a track co-produced by her father.
In January, she debuted the track live alongside her dad in Mexico City, in front of a crowd of nearly 40,000. The pair also performed Ye’s 2014 dedication to his eldest daughter, titled Only One.
Since its 2023 launch, Gamma has collaborated with the likes of Mariah Carey, Usher, Sexyy Red and Snoop Dogg.
The media company also brought in Ye, who made a partnership deal for the release of Bully, his 12th studio album, which is set to arrive on 20 March.
North appears poised to chart her own path in music. Her recent single was reportedly released via Gamma and produced by Ye and Will Frenchman.
She previously appeared on Ye and Ty Dolla $ign’s Vultures single Talking/Once Again, which reached Number 30 on the Billboard Hot 100 and charted in the UK.
She also featured on FKA Twigs’ Childlike Things on the Grammy winner’s album Eusexua, which saw North rapping in English and Japanese over an electronic dance beat.
As North carves her own name in music, she also seems to be taking early steps toward a fashion venture. People confirmed earlier this week that her mother had applied for multiple trademarks for a fashion and accessories company called NOR11 back in January.
