Parke’s Viral Collegiate Sweatshirts Are Still in Stock, From Schools Tied to Music Legends & More

All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes.

College merch usually falls into two categories: the sweatshirt you wear because it’s freezing in the library and the sweatshirt you wear because you’re actually going to the tailgate. Parke is making a case for a third option — and its new collegiate collection comes with some serious music history.

The viral clothing brand has partnered with sports lifestyle company ’47 for its first licensed collegiate collection, bringing its signature mocknecks and other staples to 10 universities. The collection launched Aug. 25 and includes Auburn, Indiana, Georgia, Michigan, Alabama, Syracuse, Florida, Ole Miss, UNC and the University of Texas at Austin.

The collection includes officially licensed apparel and accessories, including Parke’s signature fleece mockneck sweatshirt, zip-up mocknecks, boxer shorts, boxer-style sweatpants, coordinating claw clips and ’47 baseball caps. Each piece comes in the school’s official Pantone colors, with many fleece styles featuring embroidered school patches, printed graphics or a combination of both. Select pieces use the schools’ colors without a logo for a more understated take on collegiate apparel.

The hats are available in one size with adjustable snapback or strapback closures. The collection is being sold online in limited quantities while supplies last, but shoppers may want to move quickly: Many styles have already sold out within minutes.

This isn’t your average college sweatshirt. Parke’s signature mockneck gets an Alabama update in soft fleece with a relaxed fit that’s made for game days and beyond.

Parke brings its signature mockneck to the Auburn sidelines with this cozy fleece style. Custom graphics and a relaxed fit make it an easy grab for cooler campus days.

For Michigan fans who want something beyond the usual campus-store sweatshirt, this Parke mockneck is an easy pick. It’s crafted from 80% cotton and 20% polyester fleece with custom graphics.

The Grove has a new unofficial uniform. This Parke x ’47 mockneck pairs classic Ole Miss graphics with a vintage-inspired look that feels right at home in Oxford.

Make room in your closet for a new Texas staple. This Parke x ’47 mockneck brings together the Longhorns’ signature colors and a classic varsity-inspired design.

This Syracuse mockneck is giving more than standard game-day merch. The varsity details make it feel like a longtime closet favorite, whether you’re headed to campus or watching from home.

Parke leans into collegiate nostalgia with this varsity mockneck. It has the classic look of old-school campus gear with a more contemporary silhouette.

The launch marks a new category for Parke, which was founded in 2022 and initially gained attention for its reworked denim before expanding into limited-release loungewear. Its signature mockneck sweatshirts became particularly popular on social media and developed a reputation for selling out quickly. In April 2026, the brand expanded its retail presence to Target stores nationwide.

The 10-school lineup also includes several universities with ties to music history, from Madonna and Iggy Pop at Michigan to Lou Reed at Syracuse and Lionel Richie and the late Jimmy Buffett at Auburn. Michigan is also the alma mater of songwriting duo Pasek and Paul, whose credits include The Greatest Showman and Dear Evan Hansen.

The Parke x ’47 Collegiate Collection is available online while supplies last, adding a new chapter to the brand’s growing lineup of limited-release apparel.