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If you’re into music, you’ve most likely heard the name Patrón.
The tequila brand has been featured in numerous songs throughout the years; in fact, it’s been mentioned in over 400 songs across a wide range of genres from country to hip-hop, according to the brand’s website. You’ve got Rihanna’s hit track “Pour It Up” from 2012, Bruno Mars‘ 2010 track heard at way too many weddings “Marry You,” “XO/The Host” by The Weeknd, the toe-tapping club classic “Blame It” by Jamie Foxx featuring T-Pain and so much more. As for endorsers, Patrón has been backed by a ton of Billboard charting artists, including Lizzo, Doja Cat, Ice Spice, Nicki Minaj, Troye Sivan, Missy Elliot and Shania Twain, among others.
With all this in mind, it only makes sense that the spirit brand would be one of the major sponsors for the upcoming 2026 Grammys, setting the tone for the ceremony with their tequila made with 100% Blue Weber Agave. The brand is so deeply intertwined with music and pop culture, becoming instantly recognizable over the years with its signature wide-bottomed glass bottle and corked top.
Patrón El Alto Reposado Tequila
This tequila originates from Mexico and comes in a deocrative blue bottle. This tequila will be used to craft a signature drink for the 2026 Grammys.
At the Los Angeles ceremony, taking place Feb. 1, the brand will be serving up a signature cocktail, aptly titled The Golden Record. The drink is tequila based, obviously, notably using the brand’s El Alto Reposado from Mexico with a splash of prosecco and pear cordial, among a slew of other mix-in’s and garnishes. If you’re looking to drink like your favorite musicians, the El Alto Reposado is available for purchase at Total Wine & More and retails for $144.99. Along with The Golden Record, Patrón crafted two other cocktails to celebrate music’s biggest night in style: the High Note and The Clear Winner.
“We’re honored to kick off our first year as the Official Tequila Partner of the Grammy Awards,” said Vice President of USA, Patrón Tequila D-J Hageman in a release from the brand. “The Grammy Awards represent the most exciting night in music, and Patrón is proud to be there celebrating alongside the artists who make it extraordinary. From the red carpet to backstage and beyond, our partnership with
The Recording Academy allows us to toast the craft, creativity, and passion that define this
moment in music.”
This year’s awards are sure to be a show stopper with guest performances by Lady Gaga, Sabrina Carpenter, Justin Bieber and KATSEYE, among others. Nominees for over 95 categories were announced Nov. 7, 2025, and include nods to artists like Chappell Roan, Doechii, KAROL G, Mumford & Sons, Sabrina Carpenter, Sam Smith and more spanning across a slew of genres from pop and Latin to country and rap. If you’re looking to watch the show live, ShopBillboard has a guide you can check out, giving you the ability to tune in for free.
