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Pharrell Williams’ new collaboration is gearing up for liftoff,= ahead of his animated biopic due in theaters next month. The Grammy-winning producer teamed with Lego to create the Over the Moon set announced on Tuesday (Sept. 3).
“Growing up, I was obsessed with space and the infinite possibilities it represents,” Pharrell said in a statement. “This partnership aims to inspire creativity and inclusivity. With my Lego Over the Moon set I want everyone to feel seen and empowered to imagine their own stories. The spaceship is blasting off, and you’re in the pilot seat.”
Lego
LEGO EXCLUSIVE
Over the Moon with Pharrell Williams
The Lego x Pharrell Over the Moon Builder Set ($109.99) is a black-and-gold space shuttle powered by a colorful jet stream. The celestial set, designed to “inspire creativity and curiosity,” features seven ranges of minifigure skin tones, the largest range of any Lego product. A total of 51 different minifigure heads are included and more than 30 of them were designed exclusively for the set.
“Our values for over 90 years have been rooted in creativity, curiosity and imagination. Pharrell is unique in his ability to draw on those qualities to influence his art. A true icon of our time, he never fails to innovate and inspire his audience, through any of his many endeavors” said Julia Goldin, chief marketing and product officer for Lego Group. “Through our partnership, we want to inspire people of all ages to unlock their own limitless potential through Lego Play. This is a shared mission, and we’re excited to take off today.”
Lego Over the Moon is available for pre-order on the Lego website and will be released on Sept. 20.
In addition to the exclusive set, Pharrell and Lego are launching the Lego Build the Change global challenge through his non-profit organization, Yellow.
Piece by Piece, featuring Williams, Kendrick Lamar, Gwen Stefani, Timbaland, Jay Z, Justin Timberlake, Busta Rhymes and Snoop Dogg, debuts in theaters on Oct. 11.
