Ryan Schreiber, the founder and longtime editor of this website, has unveiled his very own memoir. Out December 1 via Farrar, Straus, and Giroux, Weird Era: How Pitchfork Changed Music Forever will trace the origins of Pitchfork from his “suburban Minneapolis bedroom, through its transformative years in Chicago, to its arrival as a global force in New York,” Schreiber wrote on Instagram.
A synopsis describes Weird Era as “an Almost Famous-like memoir for the 21st century,” in which Schreiber—who left Pitchfork in 2018—“opens up about running the most influential, and infamous, music publication of the internet age.” Topics include the adoption of a decimal rating system, the indie rock boom, and the inside story of the site’s acquisition by Condé Nast. “The result is as much a nostalgia trip as a look behind the curtain at how Pitchfork became the force it did,” he wrote on Instagram.
On X, Schreiber thanked editor Jackson Howard, Pitchfork mainstay Jayson Greene (the book’s story editor), and Bradford Cox for the title borrowed from a classic Deerhunter album (9.2).
