The record, out Oct. 2, is executive produced by Pharrell Williams, who helmed the recent single “Haavin”
After a summer of teasers, Quavo has revealed the title and release date for his third studio album executive produced by Pharrell Williams. Qrömelife will arrive on Oct. 2, marking the rapper’s first full-length LP since Rocket Power landed in 2023.
Quavo first previewed Qrömelife with the braggadocious, Williams-produced single “Haavin” in June and “Trance (Walk It Down)” in August. Alongside the album announcement, the Atlanta native is offering another glimpse into the record with “Backwards,” his latest single that recruits T.I. for a guest verse. Quavo initially premiered the song last week with a live performance at WWE’s Sunday Night Main Event.
“Backwards” namedrops both rappers’ hometown constantly from start to finish. “ATLA, ATL, Atlanta/Middle of the trap, you see a Phantom,” Quavo says during the intro. “All type of poles, more than Magic/All type of hoes throwin’ it backwards.” Along with “Haavin,” “Trance (Walk It Down),” and “Backwards,” Qrömelife will feature 11 additional songs. The track list has not been revealed in full.
“This man got us recording on yachts in the middle of the ocean and Louis V headquarters, you seeing every new bag, one of one,” Quavo recently told V-103 Atlanta about working with Williams, who is also the menswear Creative Director of Louis Vuitton. “It’s just so much inspiration. You got to you got to have something you got to have something to say by the time you get to that mic.”
While chipping away at Qrömelife, he added, “he just reminded me to just stay on track.” Quavo commended Williams for honoring the “original way to make a record,” which in this case meant prioritizing hooks, bridges, and verse structure, while still leaving room for versatility. “Working with P, he going to challenge you,” Quavo said. “He going to make sure that all these songs is songs.”
