Reuben Vincent and 9th Wonder have dropped off their new music video for “Just 4 Me,” which appears on their new collaborative album Welcome Home, released Oct. 24.
The North Carolina rapper’s nostalgic visual arrived on Monday (Oct. 27), and features Reuben and R&B singer Ryan Witherspoon pursuing some love interests on a relaxing day in New York. Traversing quaint New York street corners and rooftops, Vincent serenades his girl with playful bars about love, commitment and the important building blocks of a good relationship. Radio personality Angie Martinez also makes a cameo in the video, introducing the track.
“Welcome Home is me coming full circle,” Vincent tells Billboard of his new album. “It’s about returning to the place that raised me — mentally, spiritually and musically — but with everything I’ve learned from chasing my dreams. It’s the most honest I’ve ever been, the first time I stopped running from my own truth. This album is me facing myself, embracing growth and realizing that home was never just a place — it was a feeling I had to find within.”
The new video comes after 9th and Vincent dropped off their 16-track collaborative LP, Welcome Home. The pair’s album includes features from Wale, Ab-Soul, Raphael Saadiq, Kelly Moonstone, Heather Victoria, Raheem DeVaughn and more. Reuben had previously released his albums General Admission and Love Is War in 2024 and 2023, respectively.
Check out the new music video for Reuben Vincent and 9th Wonder’s “Just 4 Me” below.
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