Sam Ryder has announced the start of his next era with the release of the new single ‘White Lies’ – listen to the track below.
The singer-songwriter and 2022 Eurovision star took time out from his newfound success in 2023 to relocate to Nashville, where he has signed with the independent label Artist Theory.
‘White Lies’ is the first taste of his new artistic direction, the song co-written alongside Nick Lobel (Beyonce, Miley Cyrus, Harry Styles). Watch the video for the soulful, digitally percussive track here:
Speaking about the track, Ryder has said: “I’ve been taking some time away, doing a lot of reflection, and came to the realisation that since everything went crazy in 2022 I’d been telling myself a lot of white lies as a coping mechanism.
“After 15 years trying to be successful, getting knocked back and told I wasn’t good enough, I was thrown into this whole new realm of success. It’s been truly incredible, but more overwhelming than I ever allowed myself to believe. And in the whirlwind of gratitude and finally feeling like I’d made it, I wasn’t always being honest with myself.”
“I needed to feel grounded again so I moved away from the major label system, took some of the deepest breaths of my life, and have been in Nashville working on the music I’ve always dreamed of making,” he continued. “So ‘White Lies’ felt right as the first single from this new project – to be totally honest in confronting the rollercoaster of a journey the last few years has taken me on. I’ve never felt so sure of who I am as artist and I’m so proud of this new music, I can’t wait for you all to hear it”
Ryder played ‘White Lies’ live for the first time at an intimate show at London’s George Tavern earlier this month to a crowd of just 150 people. He also debuted a number of other tracks at the show, with a major release expected later in 2025.
Elsewhere, the BBC confirmed last year that Ryder’s manager had been recruited to help find the UK’s contestant for Eurovision 2025. Earlier this month, that artist was announced as being pop trio Remember Monday, with their ballad ‘What The Hell Just Happened’.
