Reports have emerged that Scooter Braun tried to buy OnlyFans, but didn’t get the deal over the finish line.
The claims were first shared by an outlet called Puck News, which reported that the longtime music manager and business mogul showed interest in purchasing the NSFW platform, leading a purchasing group and valuing OnlyFans at $8billion.
According to the outlet, Braun was looking to buy the company and become the “face and brains” behind it, but backed out of the deal. It claims that the change of heart was likely because of the common “controversy about abuse on the platform”.
Since that report was shared, TMZ has shared an update and claimed that Braun never reached out to OnlyFans, but rather was contacted by those who owned the platform and were offering him a deal.
According to anonymous sources speaking to TMZ, OnlyFans reps met with the American business mogul and “tried to entice him” to get involved in the company. They also claim that Braun “asked them for paperwork” about the offer, but ultimately “decided it wasn’t for him”.
Scooter Braun was in advanced talks to acquire OnlyFans, with financing and a role mapped out—until the negotiations suddenly collapsed.@MattBelloni on what happened: https://t.co/n5snH1Cnsp
— Puck (@PuckNews) November 16, 2025
TMZ also dismissed claims made by Puck News, saying that OnlyFans CEO Keily Blair was “deep into talks” with the music executive, reporting that sources said there was nothing “deep” about it.
Reuters has reported that OnlyFans made roughly $6.6billion in revenue last year, and in May claimed that the CEO was looking to make a sale.
Braun first rose to fame in 2008 after helping launch the career of a then-12-year-old Justin Bieber, after seeing him performing on YouTube. He has since gone on to represent him for 15 years, and built a huge roster of clients including Demi Lovato, Ariana Grande, David Guetta, Black Eyed Peas, Ava Max and Carly Rae Jepsen.
He has made numerous headlines over the years after apparently denying Taylor Swift her masters’ recordings.
The feud between the two began in 2019 when he bought Swift’s former record label Big Machine for $300 million (£227million) through his investment group Ithaca Holdings. That purchase gave him control of the masters of Swift’s first six albums, and the pop star called this outcome “the worst-case scenario”. She also accused Braun of “incessant, manipulative bullying”, and subsequently re-recorded four of the albums in “Taylor’s Versions”.
In 2022, it was reported that the mogul had regrets about how he handled the sale of Taylor Swift‘s master recordings. Earlier this year – after he officially retired from management in June 2024 – Braun added that he feels “a lot of guilt” over the young artists he managed, and called the backlash he suffered over his Taylor Swift feud “deeply unfair”.
