Snoop Dogg has carried the torch through the streets of Northern Italy ahead of the 2026 Winter Olympics in Milan and Cortina.
The rap legend bore the flaming torch through Gallarate, rocking a white tracksuit with Coach Snoop inscribed on his Team USA pants.
“I’m showing peace and love and it’s an honour to have this torch in my hand right now,” Snoop gushed.
“I want to spread a whole lot of love to the athletes, to the people of Italy, to the whole world right now. Because that’s what the Olympics is all about. Spread peace and love from the D-O-dub.”
Snoop was recruited as a special correspondent for NBC’s coverage of the Milan-Cortina Games after charming viewers with his memorable performance at the 2024 Paris Games.
He’ll also be making Olympic history as the first-ever honorary coach for Team USA.
“I’m jumping in as Team USA’s first honorary coach, a role that’s all about celebrating and supporting athletes beyond what fans see on the field of play,” Snoop wrote on LinkedIn. “I’m here to bring my voice, my heart, and maybe a little wisdom from the sidelines… to help motivate Team USA, shine a light on the full athlete journey and uplift the people who make their dreams possible.”
The opening ceremony of the 2026 Winter Games will take place on 6 February.
