Snoop Dogg dropped a new single, “Stop Counting My Poccets.” The track, produced by Nottz, comes off the rapper’s forthcoming LP, 10 Til’ Midnight, out April 10.
The single arrived alongside a music directed by Luis De Pena and Yaslynn Rivera, which pays homage to classic West Coast gangster films. The clip is one part of a short film that acts as a visual for Snoop’s overall album.
Shot primarily in black and white, the short film features an appearance from West Coast rappers Ray Vaughn, G Perico, Hitta J3, and BLK ODYSSY. It follows brothers Ru Little and Do Wrong, both played by Snoop, who represent different paths and backgrounds as they navigate a high-stakes heist that goes wrong. The “Stop Counting My Poccets” video focuses one of the two characters.
10 Til’ Midnight features Swizz Beatz, Peezy, Trinidad James, October London, Kanobby, and Shawn Louisiana, with production from Swizz, Pharrell Williams, Rick Rock, Soopafly, Nottz, MyGuyMars, Erick Sermin, YoungFyre, and Snoop himself.
Last year, Snoop Dogg released Iz It a Crime?, his 21st solo effort. In October, he teamed up with former The Voice contestant Jeremy Beloate on single “Love Is Love” to support LGBTQ+ youth. The song was released in partnership with advocacy group GLAAD to celebrate Spirit Day, an annual initiative that harnesses influential voices to stand against the bullying of LGBTQ+ youth and families.
The song came after Snoop complained about the appearance of a same-sex couple in Disney film Lightyear during an interview on the It’s Giving… Podcast last August. “They move on into the space years, and as they move down the line they’re like, ‘Then, she had a baby with a woman,’” Snoop said. “Now, my grandson, in the middle of the movie, is like, ‘Papa Snoop? How she have a baby with a woman? She’s a woman.’ Ah shit, I didn’t come in here for this shit. I just came to watch the goddamn movie.”
