Snoop Dogg will return to NBC and Peacock to help cover the Milano Cortina Winter Olympics in February.
According to NBCUniversal, “The global megastar will explore northern Italy, from the vibrant streets of Milan to the breathtaking Dolomites, providing his unique perspective to viewers during NBCUniversal’s Winter Olympic primetime coverage.” The role will also involve speaking with NBC Olympics host Mike Tirico and sharing his take on what’s going on in the Games as part of the “Snoop’s Greatest Hits” segment.
“I am excited to be back with my main man Mike Tirico for the 2026 Winter Olympics in Milan Cortina,” Snoop said in a statement. “The D O double G will be on the scene, and I am looking forward to celebrating with the athletes and their families. The Olympics is the biggest stage in the world and, as everyone knows, I’m all about sports, bringing people together, and unifying while bringing the fun. I’ll be bringing my puffy jackets, snow pants, goggles, skates (and will definitely be iced out).”
NBC Olympics executive producer Molly Solomon added, “Our Ambassador of Happiness returns! We can’t wait to see how the kid from Long Beach handles the snow and ice of Italy at his first-ever Winter Olympics. In Paris, Snoop amplified the joy of the Summer Olympics: training with the athletes, watching nervously alongside their families, and cheering on their performances. He connected with viewers in a way we’ve never seen before and now he’s primed to return as Team USA’s most effusive supporter. Mike Tirico has the announcer blazer and microphone standing by.”
During the Paris Olympics last summer, Snoop carried the Olympic torch ahead of the Opening Ceremony and attended many of the events. As part of his role, the rapper went swimming with Michael Phelps, narrated an intense badminton match, and cheered on Team USA’s highly-decorated women’s gymnastics team from the sidelines. He also performed his universal classic “Drop It Like It’s Hot” at the USA Basketball 50th anniversary party.
The news of Snoop’s return to the Olympics comes after the rapper made controversial comments on the It’s Giving… Podcast, saying he was put on the spot when his grandson asked questions about the same-sex couple in the film Lightyear. “I’m scared to go to the movies now,” Snoop said. “Y’all throwing me in the middle of shit that I don’t have an answer for.”
The Milano Cortina 2026 Olympic Winter Games will take place Feb. 6-22, 2026.
