Soulja Boy has officially entered a new chapter in his ever-evolving career, announcing an exclusive partnership with live streaming platform Kick — a move that signals another aggressive play by the platform as it continues to challenge Twitch’s dominance in the streaming space.
The deal was officially announced on Tuesday (Jan. 19), with Soulja confirming the news himself on social media. “It’s official, I’m Kick partner,” Soulja announced in a clip on X, brandishing his watch while listening to music.
While the full financial terms of the agreement have not been publicly disclosed, Kick has already earned a reputation for offering lucrative deals as it races to gain market share and visibility.
Soulja wasted no time celebrating the partnership. Shortly after the announcement, he unleashed a freestyle aimed directly at Twitch, Kick’s chief rival, rapping: “Live on Kick, ni**a, I’m live on Kick/ Ain’t live on Twitch, ni**a, I’m live on Kick.”
He doubled down with braggadocious bars that leaned into Kick’s creator-friendly reputation: “Kick came with a hundred subs, ni**a/ I done made it rain in a hundred clubs, ni**a.”
The freestyle escalated further as he continued, “Yeah, I’m viral on Kick/ I’ma get 100,000 views/ I’ma get one million subs/ I’ma f**k your bi**h, too/ Yeah, live on Kick/ Live on Twitch, ni**a/ If you don’t subscribe now, you’re a bi**h ni**a/ I’m live on Kick with your bi**h, ni**a/ They just sent me a thousand Kicks, ni**a.”
Soulja’s enthusiasm for the platform was unmistakable. “On my momma, I’m the new face of Kick, nia. This my sh*t,” Soulja said in a clip from a stream he posted on his X account on Monday evening (Jan. 19).
During a Jan. 18 Kick session—simply shared via a link—he spoke on a wide range of topics, from his Ocean Gang era and history with Lil B to revisiting fan-favorite tracks.
He also told viewers, “We gon’ play Fortnite,” before reacting to a commenter mentioning another streamer. “Who the fk is Osman,” he asked, seemingly unaware of the alleged criticism.
Soulja’s signing is a major development in the streaming world, especially as Kick continues to aggressively recruit high-profile talent like xQc, Adin Ross, and more.
The platform’s 95 percent subscription revenue split—compared to Twitch’s 50 percent cut—has made it especially appealing to creators weighing payouts versus audience size or long-term growth on platforms like YouTube.
Soulja has been laying the groundwork for this pivot for months, even reaching out publicly to Kick’s support team on June 18 to change his username from souljaboydripco to souljaboy, a request that was fulfilled the same day.
“The algorithm doesn’t reward potential. It rewards consistency,” he later wrote on X, a statement that now feels reflective of his strategy.
Just days before the Kick announcement, Soulja invited fans to join him on the Favorited platform on Jan. 15, though his new exclusive deal makes a return there unlikely.
“Alongside streaming, he’s also been heavily promoting his fashion brand, Soulja Boy Drip Co. “This brand is about more than clothes,” he wrote recently. “It’s about vision, community & elevation. Follow @souljaboydripco.”
This story originally published on Vibe.
