Taylor Swift is taking fans behind the curtain of The Life of a Showgirl with a new digital release.
The pop star announced Monday (Oct. 6) that Swifties now have 24 hours to purchase special copies of her brand new album on iTunes, featuring exclusive voice memos recorded during her songwriting sessions with producers Max Martin and Shellback. “Being in the studio and creating these songs was an unforgettable experience,” she wrote on social media.
“But luckily I don’t ever have to forget it because I was recording while we were writing,” Swift continued. “And now it’s a way to look back on the process and give you guys a glimpse into how we wrote these songs, and hear the moments we thought of these ideas in real time.”
The 14-time Grammy winner also included four photos of herself working on the album in Sweden. One snap finds her seemingly reading lyrics from her phone while Martin plays piano; another shows the singer wearing sunglasses and sticking her tongue out, posing with Martin and Shellback on either side of her.
She added, “The Life of a Showgirl (DELUXE Alone In My Tower Acoustic Version) featuring ‘The Life of a Showgirl’ (Original Songwriting Voice Memos) Act 1 & Act 2 are available now on iTunes for 24 hours.”
The blink-and-you’ll-miss-it sales periods have been a hallmark of Swift’s Showgirl rollout. In the weeks leading up to the album’s release on Friday (Oct. 3), the Eras Tour headliner unveiled a number of vinyl variants that were only available on her website for 48 hours.
The strategy has already paid off, with Swift’s 12th studio LP clearing 2.7 million traditional album sales in just one day. That number already gives the singer the second-largest sales week for any album in the modern era, and she still has several days left in her release week to surpass Adele’s record opening numbers for 2015’s 25.
Swift last teamed up with Martin and Shellback on 2017’s Reputation, but the trio is perhaps best known for their work together on 2014’s 1989. A deluxe edition of the latter album also featured a voice memo capturing how they wrote seven-week Billboard Hot 100-topper “Blank Space.”
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