Ticketmaster has put a cap on the price of Olivia Dean resale tickets, following the artist calling them out and urging them to “be better”.
Her comments came over the weekend, when additional dates for her 2026 US tour went on sale and quickly started to appear on resale sites at prices much higher than the original cost.
Taking to Instagram Stories, the ‘Dive’ singer called out Ticketmaster, Live Nation and AEG and said that they were “providing a disgusting service”.
“The prices at which you’re allowing tickets to be re-sold is vile and completely against our wishes,” she added. “Live music should be affordable and accessible, and we need to find a new way of making that possible. BE BETTER.”
She also apologised to fans for the high prices on resale sites and said that she found it “extremely frustrating” that people were being “scammed or overcharged for our show”.
Ticketmaster then addressed her comments, and said that it would be “cap[ping] resale prices on our site at face value and hope other resale sites will follow.”
Now, the ticketing giant has shared an official statement saying that it is making good on its promise, and will be “refunding fans for any markup they already paid to resellers on Ticketmaster”.
Olivia Dean calls out Ticketmaster, Live Nation & AEG Presents over concert ticket issues:
“you are providing a disgusting service. the prices at which you’re allowing tickets to be re-sold is vile and completely against our wishes. live music should be affordable and… pic.twitter.com/xdDBQC0a76
— Pop Crave (@PopCrave) November 21, 2025
“We share Olivia Dean’s desire to keep live music accessible and ensure fans have the best access to affordable tickets,” it said. “While we can’t require other marketplaces to honour artists’ resale preferences, we echo Olivia’s call to ‘do better’ and have taken steps to lead by example. We hope efforts like this help fans afford another show they’ve been considering – or discover someone new.”
The tour dates are in celebration of Dean’s second album, ‘The Art of Loving‘ – which has seen her become the first female solo artist to have four singles in the Official Charts UK Top 10 simultaneously.
The comments from Dean calling out Ticketmaster came just days after the UK government announced that it would be introducing new regulations, making it illegal to re-sell tickets for live music, sports, comedy and theatre events above original cost.
The move will make re-sold gig tickets roughly £37 cheaper on average, and save fans approximately £112million per year.
“Finally, we’re here. We promised when we were elected that it would be time up for ticket touts. It’s a good day,” Culture Secretary Lisa Nandy told NME.
We support Olivia Dean’s commitment to fair ticket pricing. Ticketmaster is capping all future ticket resale prices for ‘The Art of Loving Live’ tour on its platform and refunding fans for any markup they already paid to resellers on Ticketmaster.
Ticketmaster does not receive… pic.twitter.com/pnm6cySsRQ
— Ticketmaster (@Ticketmaster) November 27, 2025
She then explained: “People will obviously be able to re-sell their tickets, but not for any more than the price they paid for it. They’ll have to sell it at face value. […] We want to make sure that they can still sell their ticket. They won’t be able to add on any more money than they paid, but they will be able to get their money back.”
Cracking down on scalpers and ticket touts was something that the Labour government promised in their election campaign. At the start of the year, MPs announced that they would impose a price cap on how much touts can re-sell tickets for, and launch an official consultation into the industry and controversial ‘dynamic pricing’ practices.
