If you live in Southern California, you might see Earl Sweatshirt delivering pizzas in a cream Toyota Cressida.
The Los Angeles rapper has collaborated with popular local shop Prime Pizza to bring fans and customers his own signature, limited-edition specialty pie.
The Heat Check — consisting of provolone, grandma sauce, jalapeño, Ezzo beef pepperoni, Bludso’s beef hot link, housemade spicy beef sausage and roasted jalapeño-cilantro ranch — will make its debut at all Prime Pizza locations on Friday, available through Jan. 23 while supplies last.
Earl will be at Prime Pizza’s Fairfax location on Sunday at 11 a.m. to host an in-person meet-and-greet to celebrate the rare collaboration. He’ll also be signing pizza boxes, and exclusive merch will be available.
To promote the collab, the two cooked up an ad spoofing local commercials that show’s Earl driving around delivering pizza in a hoodie that says “Live Pizza Love” on the back, referencing his latest album Live Laugh Love, along with the Prime Pizza logo.
The ad opens with the “hip-hop mogul” getting into his Loiter Squad bag as he details the collab by saying, “When hunger knocks, Prime Pizza answers,” as he hits the kitchen to personally build the pizzas himself and then deliver them across town. Prime Pizza has been serving NY-style pizza in the greater Los Angeles area for a decade, according to the commercial directed by Jimmy Regular.
Check out the funny ad below and be sure to check out Earl’s sixth studio album on DSPs.
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