“I like all my men incompetent,” Sabrina Carpenter sings on her Billboard Hot 100 No. 1 hit “Manchild,” and that’s exactly what she manifests in her Super Bowl ad for Pringles, which dropped on Tuesday (Feb. 3).
In the 30-second clip set to air during the game between the Seattle Seahawks and New England Patriots on Sunday (Feb. 8), the two-time Grammy winner admits to a pal on the phone, “I need a man!” That’s when the Pringles canister in her hand suggests in a whisper, “Buuuuuuild him!”
After some careful but quick stacking, a huge smile spreads across the singer-actress’ face as she looks up into the eyes of … Pringleleo, her new boo. Together, the lovebirds share a romantic meal, where Pringleleo’s hand falls off as he feeds her a bite; play footsies under the table; go for a sweet ride in a convertible as his potato-chip “hair” goes flying off; and cuddle in bed. (Oh, but the crumbs in the sheets!)
Carpenter seems happy until one night, after a show, she exits the venue to greet her love. That’s when she hears a screaming swarm of fans she assumes are running to meet her. Instead, the crowd goes wild for Pringleleo and tackles him, shattering the salty, crispy man into thousands of pieces. The singer looks devastated as the fans literally eat him up … before she joins them in popping a chip into her mouth, proving the campaign’s tagline: “Once you pop, the pop don’t stop.”
Pringles announced that the Billboard-charting star would make her Super Bowl ad debut in a teaser that dropped Jan. 14. Since then, she’s kept busy with a surprise cameo appearance on Saturday Night Live alongside musical guest A$AP Rocky, meeting her idol Miss Piggy in a teaser for The Muppet Show reboot, being named Billboard‘s No. 5 Greatest Pop Star of 2025 and kicking off the 2026 Grammy Awards with a performance of “Manchild” on Feb. 1.
Watch Sabrina Carpenter’s Super Bowl ad with Pringles below. The Big Game kicks off at 6:30 p.m. ET Sunday (Feb. 8).
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