Intocable is entering a new era: Billboard can reveal that the Tejano legends have partnered with Primary Wave Music in a deal covering the band’s catalog as well as its name, image and likeness rights. The agreement, announced Monday (June 1), also gives the group access to Primary Wave’s marketing and publishing infrastructure, including digital strategy, licensing, sync, and film and TV production.
“We’re excited to partner with Primary Wave and begin this new chapter together,” said lead vocalist and accordionist Ricardo “Ricky” Muñoz in a statement. “Their vision, passion for music, and commitment to preserving artistic legacy make them the perfect team to help us continue expanding the reach of Intocable’s music for generations to come.”
Formed in the border town of Zapata, Texas, in the early 1990s, Intocable has long ranked among regional Mexican music’s most durable hitmakers, with 15 No. 1s on Billboard’s Top Regional Mexican Albums chart and 21 No. 1s on Regional Mexican Airplay. Most recently, the group returned to the summit in 2025 with “Me Gusta Mi Vida,” underscoring the staying power of a catalog now entering a new phase with Primary Wave.
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The deal includes songs such as “Fuerte No Soy” (1999), “Me Gusta Mi Vida,” “Un Poquito Tuyo” (2022), “Si Me Duele, Que Duela” (2024) and “Sueña” (2010).
With the Cultura Tour underway and a spot in the Hollywood Walk of Fame’s Class of 2026, the Grammy-winning Mexican-American group continues to build on a legacy that has made it one of the most influential bands in Mexican music.
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